Product recommendation using sentiment and semantic analysis

Patent metadata

Field	Value
Publication number	US-9704185-B2
Application number	US-201615372803-A
Country	US
Kind code	B2
Filing date	Dec 8, 2016
Priority date	Sep 30, 2015
Publication date	Jul 11, 2017
Grant date	Jul 11, 2017

Abstract

In an approach to determine a product rating a computer receives a user request for a product rating. The computer retrieves from on-line sources, product information on the product and analyzes the product information to determine a first product rating. The analysis includes at least a sentiment, and a trend of the sentiment. The approach includes a computer identifying products similar to the product and retrieving from on-line sources product information on similar products. A computer extracts comments on the product from the similar product information and determines an adjustment to the first product rating based on an analysis of the comments and references to the product in the similar product information. The adjustment to the first product rating includes using a sentiment, a trend of the sentiment over time, and a frequency of comments and references to the product over time in the retrieved plurality of similar product information.

First claim

What is claimed is:

1. A computer system for providing one or more product ratings, the computer system comprising:
one or more computer processors;
one or more computer readable storage devices; and
program instructions stored on at least one of the one or more computer readable storage devices for execution by at least one of the one or more computer processors, the program instructions comprising:
program instructions to receive a user request for a product rating for a product;
program instructions to retrieve from a plurality of on-line sources, a first plurality of product information on the product;
the first plurality of product information including ratings, reviews, articles, and comments in one or more of blogs, websites, and social media sites;
program instructions to determine a first product rating, based, at least in part, on an analysis of the first plurality of product information, the analysis of the first plurality of product information including at least, a sentiment, a trend of a sentiment over time, and a frequency of a plurality of comments and references to the product over time, and wherein determining the first product rating includes normalizing, by one or more computers, one or more product ratings extracted from the plurality of product information, wherein normalizing the one or more product ratings includes equating the ratings from one or more rating systems;
program instructions to identify one or more similar products to the product, wherein identifying the one or more similar products to the product comprises:
program instructions to identify one or more of product attributes, product characteristics, and a product type of the first plurality of product information, based on utilizing one or more of the following techniques: embedded metadata, tagging, natural language processing (NLP), deep linguistic processing, and software algorithms utilizing machine learning; and
program instructions to send at least one of the one or more product attributes, the product characteristics, and the product type to a content retrieving module to identify one or more similar products with the same of at least one of product attributes, product characteristics, and product type;

program instructions to retrieve from the plurality of on-line sources a second plurality of product information for the one or more similar products, the second plurality of product information on the one or more similar products including product reviews, ratings, articles, product specifications, and comments for the one or more similar products;
program instructions to extract a plurality of comments and references to the product in the retrieved second plurality of product information for the one or more similar products;
program instructions to determine an adjustment to the first product rating based on the plurality of comments and references to the product in the retrieved second plurality of similar product information, wherein the determining includes determining at least one of: a sentiment, a trend of a sentiment over time, and a frequency of the plurality of comments and references to the product over time, and adjusting the first product rating based, at least in part, on one or more of: a number of the extracted plurality of comments and references to the product in the second plurality of product information on the one or more similar products and a change of sentiment over a period of time;
program instructions to apply the adjustment to the first product rating to create a second product rating;
program instructions to send the first product rating and the second product rating to the user, wherein the first product rating and the second product rating each include a time stamp that is used to track the first product rating and the second product rating as changing over time; and
program instructions to display the first product rating and the second product rating as a function of time.

Assignees

• IBM

Inventors

• Cunico Hernan A
• Silva Asima

Classifications

• G06F16/3344

  using natural language analysis · CPC title

• G06Q30/0282 Primary

  Rating or review of business operators or products · CPC title

• G06F40/279

  Recognition of textual entities · CPC title

• G06Q30/0201

  Market modelling; Market analysis; Collecting market data · CPC title

• G06N5/04

  Inference or reasoning models · CPC title