Method and system for improved e-commerce shopping

Patent metadata

Field	Value
Publication number	US-9697549-B2
Application number	US-201615098705-A
Country	US
Kind code	B2
Filing date	Apr 14, 2016
Priority date	Dec 8, 2008
Publication date	Jul 4, 2017
Grant date	Jul 4, 2017

Abstract

An e-commerce system and method for presenting product information to a viewer, where a video feed and product information associated with a product that relates to the content in the video feed can be displayed or presented to the viewer on one or more remote display devices.

First claim

The invention claimed is:

1. A method of presenting product information on a display device, the method comprising:
displaying, via the display device having a screen, a live video feed on the screen, wherein the live video feed is associated with a product;
accessing metadata in at least one of a video file of the live video feed or a database associated with the live video feed, the metadata indicating video file identifiers relating to the product associated with the live video feed;
identifying, based on the accessed metadata, a plurality of product categories with at least one of the plurality of product categories including the product associated with the live feed;
embedding, with the live video feed, program instructions for displaying the plurality of product categories and transmitting the embedded program instructions and live video feed to the display device;
based on the program instructions, concurrently displaying on the screen of the display device the plurality of product categories in conjunction with the live video feed;
receiving, via an input device, user input selection of one of the plurality of product categories;
responsive to a user selecting a particular category of the plurality of product categories, concurrently displaying a plurality of product links on the screen in conjunction with at least one of the plurality of product categories and the live video feed, wherein each link is associated with a product of the selected category and includes information related to an associated product; and
responsive to a user selecting a particular link of the plurality of product links, providing for display on the screen a prerecorded video presentation of a product for sale associated with the particular link,
wherein the prerecorded video presentation is streamed from a server, and wherein the product for sale is a product of the selected category.

2. The method of claim 1 , further comprising displaying a user input mechanism on at least a portion of the screen, the user input mechanism being configured to enable the user to purchase an item associated with the selected link.

3. The method of claim 1 , wherein the prerecorded video presentation includes a plurality of video segments, each segment presenting a product or set of products, wherein the segments are in a first order, and wherein the plurality of product links are displayed in a second order based at least in part on the first order.

4. The method of claim 1 , wherein each of the plurality of product links includes an image of a product in the selected product category.

5. The method of claim 1 , wherein the information related to an associated product includes an image of the associated product.

6. The method of claim 1 , wherein the prerecorded video presentation automatically begins playing on the screen in response to the user selecting the particular link of the plurality of product links.

7. The method of claim 1 , wherein the prerecorded video presentation is played in response to the user selecting the prerecorded video presentation to be played on the screen.

8. A method for presenting product information on a display device, the method comprising:
displaying, via the display device having a screen, a live video feed on the screen, wherein the live video feed is associated with a product;
storing a plurality of video segments in a server, at least one video segment including a product presentation associated with a respective product of a plurality of products;
accessing metadata in at least one of a video file of the live video feed or a database associated with the live video feed, the metadata indicating video file identifiers relating to the product associated with the live video feed;
identifying, based on the accessed metadata, a plurality of product links with at least one of the plurality of product links relating to the product associated with the live feed;
embedding, with the live video feed, program instructions for displaying the plurality of product links and transmitting the embedded program instructions and live video feed to the display device;
based on the program instructions, concurrently displaying on the screen in conjunction with the live video feed, the plurality of product links associated, respectively, with the plurality of products; and
responsive to a user selecting a particular link from the plurality of links, providing for display on the screen the video segment associated with the respective product associated with the selected link.

9. The method of claim 8 , further comprising:
providing a video stream including an ordered presentation of the stored video segments; and
streaming the video stream in response to the user selection of the particular link from the plurality of links, wherein the video stream begins at the point in the ordered presentation where the product presentation associated with the particular product selected begins.

10. The method of claim 9 , further comprising providing additional information on at least a portion of the screen, the additional information relating to each product presented in the video stream.

11. The method of claim 9 , where the streaming is performed over at least one of a television transmission network and a computer network.

12. The method of claim 8 , further comprising displaying a user input mechanism on at least a portion of the screen, the user input mechanism being configured to enable the user to purchase an item associated with the selected link.

13. The method of claim 8 , wherein the video segment automatically begins playing on the screen in response to the user selecting the particular link of the plurality of product links.

14. The method of claim 8 , wherein the video segment is played in response to the user selecting the video segment to be played on the screen.

15. A system for presenting product information on a display device, the system comprising:
a database configured to store a plurality of prerecorded video presentations associated with a plurality of products for sale, and related to a plurality of product links each associated with a respective prerecorded video presentation;
a server configured to transmit to a remote display device having a screen, a live video feed relating to a product to be displayed on the screen; and
a processor configured to
access metadata in at least one of a video file of the live video feed or a database associated with the live video feed, the metadata indicating video file identifiers relating to the product associated with the live video feed,
identify, based on the accessed metadata, a plurality of product categories with at least one of the plurality of product categories including the product associated with the live feed,
embed, with the live video feed, program instructions for displaying the plurality of product categories and control the server to transmit the embedded program instructions and live video feed to the remote display device to be displayed thereon, and
identify the plurality of product links associated with a particular category of the plurality of product categories in response to a user input selection of one of the plurality of product categories,

wherein the server is further configured to transmit the identified plurality of product links to the remote display device to be displayed on the screen in conjunction with at least one of the plurality of product categories and the live video feed, and
wherein, in response to a user selecting a particular link of the plurality of product links, the server is further configured to transmit to the

Assignees

• Hsni Llc
• Hsni Llc

Inventors

• Mcdevitt John
• Bunner Sean
• Johnson Gerard

Classifications

• G06Q30/0623

  by investigating goods or services · CPC title

• G06Q30/0603 Primary

  Catalogue creation or management · CPC title

• G06Q30/0641

  utilising user interfaces specially adapted for shopping · CPC title