Flexible analytics-driven webpage design and optimization

Patent metadata

Field	Value
Publication number	US-9697191-B2
Application number	US-201615201693-A
Country	US
Kind code	B2
Filing date	Jul 5, 2016
Priority date	Sep 12, 2014
Publication date	Jul 4, 2017
Grant date	Jul 4, 2017

Abstract

In an approach for selecting a version of a webpage to present to a user, a processor receives a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage. A processor receives information about the device. A processor determines a version of the webpage to present, based on the information about the device and a predefined goal associated with the webpage. A processor causes the version of the webpage to be presented.

First claim

What is claimed is:

1. A computer program product for selecting a version of a webpage to present to a user, the computer program product comprising:
one or more computer readable storage media and program instructions stored on the one or more computer readable storage media, the program instructions comprising:
program instructions to receive an indication of a user accessing the webpage, wherein the webpage includes a plurality of versions of the webpage, wherein the webpage is comprised of one or more modules, and wherein each version of the plurality of versions of the webpage comprises a different layout of the one or more modules;
program instructions to retrieve a predefined goal associated with the webpage, wherein the predefined goal includes a higher number of sales, higher dollar amount per sale, length of time a user is on the webpage, usefulness of the webpage, and number of reviews written;
program instructions to monitor usage information of the user accessing the plurality of versions of the webpage, based on the predefined goal associated with the webpage, wherein the usage information includes: cursor location, mouse clicks, idle time, HTML pages loaded, data accessed, widgets used, types of devices used to access the webpage, and presence of user interface artifacts;
program instructions to generate a report that includes a collection of user characteristics, web analytics, and the monitored usage information;
program instructions to store the monitored usage information of the plurality of versions of the webpage and the generated report;
program instructions to receive a request to access the webpage from a device;
program instructions to receive information about the device, wherein the information about the device includes: a device type, an Internet Protocol (IP) address, cookies, and a web browsing history;
program instructions to access the monitored usage information of the plurality of versions of the webpage;
program instructions to determine the version of the webpage of the plurality of versions of the webpage to present at the device, based on the information about the device, the predefined goal associated with the webpage, the monitored usage information, the generated report and user satisfaction information for the plurality of versions of the webpage, wherein the user satisfaction information comprises survey responses from the monitored accesses to the plurality of versions of the webpage; and
program instructions to cause the determined versions of the webpage to be presented.

Assignees

• IBM

Inventors

• Anderson Taylor J
• Brugler Thomas S
• Chen Richard
• Craig Randall A
• Moore Kristin S

Classifications

• G06F16/957

  Browsing optimisation, e.g. caching or content distillation · CPC title

• G06F16/958

  Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking · CPC title

• G06F16/9577

  Optimising the visualization of content, e.g. distillation of HTML documents · CPC title

• G06Q10/10

  Office automation; Time management · CPC title

• G06F40/103

  Formatting, i.e. changing of presentation of documents (automatic justification G06F40/189; automatic line break hyphenation G06F40/191) · CPC title