Web-linked camera device with unique association for augmented reality

Patent metadata

Field	Value
Publication number	US-9674419-B2
Application number	US-201213562479-A
Country	US
Kind code	B2
Filing date	Jul 31, 2012
Priority date	Jul 31, 2012
Publication date	Jun 6, 2017
Grant date	Jun 6, 2017

Abstract

In one example, an augmented reality aura having a selectable weblink is presented on web-linked camera device (WLCD). The WLCD is uniquely associated with a user.

First claim

What is claimed is:

1. A method for delivering targeted content using augmented reality (AR), comprising:
establishing an identity that uniquely associates a web-linked camera device (WLCD) with a user by subscribing the WLCD to a single-user AR channel, specific to the identity, of an AR server;
receiving at the WLCD an AR aura from the AR server over the single-user AR channel, the aura associated with an image capturable by the WLCD and having a selectable weblink indicative of a website external to the AR server;
responsive to the WLCD capturing the image, presenting the associated aura on the WLCD;
responsive to the user selecting the weblink, the WLCD directly accessing the website and providing the identity to the website without providing the identity to the AR server; and
delivering targeted content to the user corresponding to the identity based on the website access.

2. The method of claim 1 , wherein the delivering includes:
forming the targeted content based on the website access and a selection history of the user.

3. The method of claim 2 , wherein the selection history includes a sequence of prior selections.

4. The method of claim 2 , wherein the delivering includes:
constructing the aura to include the targeted content; and
the AR server delivering the targeted aura to the WLCD over the single-user AR channel.

5. The method of claim 1 , wherein the establishing includes:
storing the identity on the WLCD.

6. The method of claim 1 , wherein the establishing includes:
linking the WLCD to a unique code on a personalized printed advertisement provided to the user.

7. The method of claim 6 , wherein the unique code is a machine-readable matrix bar code capturable and decodable by the WLCD.

8. A non-transitory computer readable medium having stored thereon an executable augmented reality (AR) client program, wherein the program instructs a processor of a web-linked camera device (WLCD) to:
receive from an AR server over a single-user AR channel specific to an identity of the WLCD at least one AR aura, the aura associated with an image and having a selectable weblink associated with an external website;
capture the image with a camera;
display the aura associated with the image;
in response to user selection of the weblink of the displayed aura, send directly to the website but not to the AR server a predetermined identity that uniquely associates the WLCD with a user.

9. The medium of claim 8 , wherein the identity is predetermined by the WLCD previously providing to a registration service a code unique to the user that is printed on an advertisement delivered to the user.

10. The medium of claim 8 , wherein the program instructs the processor to:
in response to user selection of the weblink of the displayed aura, obtain from the website a web page corresponding to the weblink.

11. The medium of claim 8 , wherein the captured image is an image of a printed advertisement.

12. The medium of claim 11 , wherein the printed advertisement includes ad content that is targeted to the user and a code that is uniquely personalized to the user.

13. The medium of claim 8 , wherein the program instructs the processor to:
receive from the AR server over the single-user AR channel an updated aura targeted to the user based on the selected weblink, a selection history of the user, and the identity.

14. The medium of claim 13 , wherein the selection history is stored on the WLCD, and wherein the program instructs the processor to:
send the selection history to the external service.

15. The method of claim 1 , wherein no other WLCDs are subscribed to the single-user AR channel.

16. The method of claim 1 , wherein the establishing includes providing, to a registration service which generates the identity, a code in a printed advertisement that is acquired by imaging the code with the WLCD.

Assignees

• Sexton Douglas A
• Hewlett Packard Development Co Lp

Inventors

• Sexton Douglas A

Classifications

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0255 Primary

  based on user history · CPC title

• G06T11/60

  Creating or editing images; Combining images with text · CPC title

• H04N23/661

  Transmitting camera control signals through networks, e.g. control via the Internet · CPC title

• H04N23/631

  Graphical user interfaces [GUI] specially adapted for controlling image capture or setting capture parameters · CPC title