Software application customized for target market

Patent metadata

Field	Value
Publication number	US-9659106-B2
Application number	US-201414309813-A
Country	US
Kind code	B2
Filing date	Jun 19, 2014
Priority date	Jun 19, 2014
Publication date	May 23, 2017
Grant date	May 23, 2017

Abstract

A system and method are presented for customizing a software application for a target market. A request to access an application is received, by one or more computer servers, from a user. At least one of a preferred language of the user and a location of the user are determined by the one or more computer servers, and a target market is determined using the at least one of the preferred language of the user and the location of the user. The target market defines a language and a region. The application is rendered by the one or more computer servers by modifying at least one of a user interface of the application and a content of the application using the target market.

First claim

The invention claimed is:

1. A method, comprising:
receiving, by one or more computer servers, a request to access an application from a user, the application enabling the user to modify a content of a web page associated with the user;
determining, by the one or more computer servers, at least one of a preferred language of the user and a location of the user;
determining, by the one or more computer servers, a target market using the at least one of the preferred language of the user and the location of the user, the target market defining a language and a region;
identifying a plurality of temporary templates in a content database that are associated with the target market, each temporary template in the plurality of temporary templates being associated with media content and a predetermined time period;
rendering, by the one or more computer servers, the application by modifying at least one of a user interface of the application and a content of the application using the target market to include a user interface element enabling selection of at least one of the plurality of temporary templates by the user; and
after receiving, via the user interface element, a selection of a first temporary template in the plurality of temporary templates:
at a beginning of the predetermined time period associated with the first temporary template and without further input from the user, modifying the web page associated with the user to include the media content associated with the first temporary template, and
at an end of the predetermined time period, automatically removing the media content associated with the first temporary template from the web page associated with the user.

2. The method of claim 1 , wherein the application includes a website builder application.

3. The method of claim 2 , including rendering, by the one or more computer servers, a plurality of website templates in the website builder application, each website template being associated with at least one target market, the websites templates being ranked within the user interface of the application based upon the at least one target market of each website template.

4. The method of claim 3 , wherein website templates associated with the at least one target market that is the same as the target market of the user are displayed in a preferred placement within the user interface of the application.

5. The method of claim 1 , including:
determining whether the request was received from a mobile device; and
when the request was received from the mobile device, determining whether the mobile device has at least one of a preferred language setting and a country setting.

6. The method of claim 5 , including, when the mobile device has at least one of a preferred language setting and a country setting, using the at least one of a preferred language setting and a country setting to determine the target market.

7. The method of claim 1 , wherein the application is configured to display a plurality of marketing options for a website, the plurality of marketing options being at least partially determined by the target market.

8. A system, comprising:
one or more computer server communicatively coupled to a network, the one or more computer servers including a processor configured to perform the steps of:
receiving, by one or more computer servers, a request to access an application from a user, the application enabling the user to modify a content of a web page associated with the user;
determining, by the one or more computer servers, at least one of a preferred language of the user and a location of the user;
determining, by the one or more computer servers, a target market of the user using the at least one of the preferred language of the user and the location of the user, the target market defining a language and a region;
identifying a plurality of temporary templates in a content database that are associated with the target market, each temporary template in the plurality of temporary templates being associated with media content and a predetermined time period;
rendering, by the one or more computer servers, the application by modifying at least one of a user interface of the application and a content of the application using the target market to include a user interface element enabling selection of at least one of the plurality of temporary templates by the user; and
after receiving, via the user interface element, a selection of a first temporary template in the plurality of temporary templates:
at a beginning of the predetermined time period associated with the first temporary template and without further input from the user, modifying the web page associated with the user to include the media content associated with the first temporary template, and
at an end of the predetermined time period, automatically removing the media content associated with the first temporary template from the web page associated with the user.

9. The system of claim 8 , wherein the application includes a website builder application.

10. The system of claim 9 , wherein the processor is configured to perform the step of rendering, by the one or more computer servers, a plurality of website templates in the website builder application, each website template being associated with at least one target market, the website templates being ranked within the user interface of the application based upon the at least one target market of each website template.

11. The system of claim 10 , wherein website templates associated with the at least one target market that is the same as the target market of the user are displayed in a preferred placement within the user interface of the application.

Assignees

• Go Daddy Operating Co Llc

Inventors

• Carroll James
• Davidson Philip
• Lakshmanan Thyagarajan

Classifications

• H04L67/18

  Electricity · mapped topic

• G06F17/30896

  Physics · mapped topic

• G06F17/30905 Primary

  Physics · mapped topic

• G06F16/35

  Clustering; Classification · CPC title

• H04L67/52

  specially adapted for the location of the user terminal · CPC title