Methods and apparatus to track web browsing sessions

Patent metadata

Field	Value
Publication number	US-9659105-B2
Application number	US-201213421613-A
Country	US
Kind code	B2
Filing date	Mar 15, 2012
Priority date	Mar 15, 2012
Publication date	May 23, 2017
Grant date	May 23, 2017

Abstract

Methods and apparatus to tracker web browsing sessions are disclosed. An example method includes computing a sequence of numbers to be generated by a random number generator during a first browsing session associated with a browser given a first seed value; and determining whether a web site visit is associated with the first browsing session based on a received number.

First claim

What is claimed is:

1. A method, comprising:
receiving, at a collection facility, a first number and a first Internet address identifier, the first number generated with a first random number generator using a first seed value during a first browsing session associated with a browser, the first Internet address identifier corresponding to media that was accessed during the first browsing session;
comparing, by executing an instruction with a processor at the collection facility, the first number to a sequence of numbers generated by a second random number generator, different than the first random number generator, using the first seed value;
generating a lookup table, by executing an instruction with the processor at the collection facility, having the first seed value associated with the generated sequence of numbers;
when the first number is in the sequence of numbers, associating, by executing an instruction with the processor at the collection facility, the first Internet address identifier with the first browsing session;
receiving a second number and a second Internet address identifier;
querying the lookup table, by executing an instruction with the processor, to determine whether the second number is in the sequence of numbers; and
when the second number is in the sequence of numbers, storing the second address identifier, by executing an instruction with the processor at the collection facility, in connection with the first seed value in a database, wherein an entry of the database including the first address identifier and the second address identifier indicates that the first address identifier and the second address identifier were accessed during the first browsing session.

2. The method as defined in claim 1 , further including providing instructions to the browser that cause the browser to seed the first random number generator with the first seed value and to convey an output of the first random number generator to the collection facility when the first number is not in the sequence of numbers.

3. The method as defined in claim 2 , wherein the providing of the instructions to the browser includes embedding the instructions in a network resource accessible to the browser.

4. The method as defined in claim 1 , further including:
determining, by executing an instruction with the processor at the collection facility, that the first address identifier was accessed before the second address identifier during the first browsing session based on occurrence of the first number in the sequence of numbers before the occurrence of the second number in the sequence of numbers, wherein the database includes an indication of the first address identifier being accessed before the second address identifier.

5. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
receive, at a collection facility, a first number and a first address identifier, the first number generated with a first random number generator using a first seed value during a first browsing session associated with a browser, the first address identifier corresponding to media that was accessed during a first browsing session associated with a browser;
compare, at the collection facility, the first number to a sequence of numbers generated by a second random number generator, different than the first random number generator, using the first seed value;
generate a lookup table having the first seed value associated with the generated sequence of numbers;
when the first number is in the sequence of numbers, associate the first address identifier with the first browsing session;
receive a second number and a second address identifier;
query the lookup table to determine whether the second number is in the sequence of numbers; and
when the second number is in the sequence of numbers, store the second address identifier in connection with the first seed value in a database, wherein an entry of the database including the first address identifier and the second address identifier indicates that the first address identifier and the second address identifier were accessed during the first browsing session.

6. The computer readable medium as defined in claim 5 , wherein the instructions cause the machine to, when the first number is not in the sequence of numbers, provide code to the browser that causes the browser (a) to seed the first random number generator with the first seed value and (b) to convey an output of the first random number generator to the machine.

7. The computer readable medium as defined in claim 6 , wherein the instructions cause the machine to provide the code to the browser by embedding the code in a network resource accessible to the browser.

8. The computer readable medium as defined in claim 5 , the instructions to cause the machine to determine that the first address identifier was accessed before the second address identifier during the first browsing session based on occurrence of the number in the sequence of numbers before occurrence of the second number in the sequence of numbers, wherein the database includes an indication of the first address identifier being accessed before the second address identifier.

9. An apparatus, comprising:
a calculator, at a collection facility, to compute a sequence of numbers with a first random number generator using a first seed value;
an analyzer, at the collection facility, to receive a first number and a first address identifier corresponding to a web site visit during a first browsing session associated with a browser, where the first number was generated by a second random number generator, different than the first random number generator, using the first seed value during the first browsing session;
the analyzer to compare the first number to the sequence of numbers;
memory to store the first address identifier in connection with the first seed value in a database when the first number is one of the sequence of numbers;
when the first number is in the sequence of numbers, the analyzer to associate the first address identifier with the first browsing session;
the analyzer is to:
in response to receiving a second number and a second address identifier, query the lookup table to determine whether the second number is in the sequence of numbers; and
when the second number is in the sequence of numbers, store the second address identifier in connection with the first seed value in the database, wherein an entry of the database including the first and second address identifiers indicates that the first and second address identifiers were accessed during the first browsing session.

10. The apparatus as defined in claim 9 , further including an instruction generator to generate instructions that cause the browser to seed the second random number generator with the first seed value and to convey an output of the second random number generator to the apparatus when the first number is not in the sequence of numbers.

11. The apparatus as defined in claim 10 , wherein the instruction generator is to provide the instructions to the browser by embedding the instructions in a network resource accessible to the browser.

Assignees

• Topchy Alexander
• Besehanic Jan
• Nielsen Co Us Llc

Inventors

• Topchy Alexander
• Besehanic Jan

Classifications

• G06F16/957 Primary

  Browsing optimisation, e.g. caching or content distillation · CPC title

• G06F17/30899 Primary

  Physics · mapped topic