Method and system for implementing a cloud-based social media marketing method and system

Patent metadata

Field	Value
Publication number	US-9633399-B2
Application number	US-201314040565-A
Country	US
Kind code	B2
Filing date	Sep 27, 2013
Priority date	Aug 19, 2009
Publication date	Apr 25, 2017
Grant date	Apr 25, 2017

Abstract

Disclosed is an approach for implementing a system, method, and computer program product for performing social marketing using a cloud-based system. The approach is capable of accessing data across multiple types of internet-based sources of social data and commentary and to perform analysis upon that data. A social marketing campaign can then be generated and implemented in an integrated manner using the system. This permits realtime reaction to trends, with rapid ability to react to opportunities in the marketplace.

First claim

The invention claimed is:

1. A computer implemented method, comprising:
using at least one processor of a social relationship management system to perform a process, the process comprising:
integrating a social monitoring tool with a marketing tool in a cloud computing environment for access by an organization, the social monitoring tool located on a remote server outside of a network of the organization;
permitting access to both the social monitoring tool and the marketing tool based in part or in whole on single sign-on credentials for employees within the organization;
performing first monitoring at the social monitoring tool to monitor social media data from both an external social network and an internal social network, the external social network corresponding to a public social network that is publically available and the internal social network corresponding to a private social network that is only available to employees of the organization, the private social network comprising of content pertaining to the employees within the organization;
generating one or more trends developed for one or more products or services provided by the organization at least by analyzing both external social media data from the external social network and internal social media data from the internal social network of the social media data;
associating internal profile data with internal originators of contents, the internal profile data comprising professional information about the internal originators;
identifying actionable messages based in part or in whole on results of at least a semantic and sentiment analysis of the social media data that comprise the one or more trends at least by tagging the social media data with one or more tags based in part or in whole on the results of at least the semantic and sentiment analysis of the social media data, the one or more tags associating the actionable messages with one or more criteria of the one or more products or services of the organization;
transmitting the actionable messages to one or more enterprise tools based in part or in whole on the one or more tags by using at least a rule engine, including rules identifying how to direct the actionable messages;
creating one or more marketing programs and distributing one or more marketing messages at the marketing tool using the results of the at least the semantic and sentiment analysis of the social media data in response to the one or more trends onto one or more social media sites;
performing second monitoring to monitor the one or more social media sites for analyzing effectiveness of the one or more marketing programs created using the results of the at least the semantic and sentiment analysis of the social media data from the first monitoring at least by tagging the one or more marketing messages with one or more marketing tracking codes, extracting information from responses to at least one marketing message of the one or more marketing messages from the one or more social media sites, flagging at least one response of the responses that comprises one or more uniform resource locators or abusive language, and correlating the responses with the one or more marketing programs based in part or in whole on the one or more marketing tracking codes, the at least one marketing messages being deletable in response to the at least one response that is flagged, and
identifying multiple message delivery schedules spanning across a period of delivery time for the one or more marketing messages; and distributing the one or more marketing messages according the multiple message delivery schedules.

2. The method of claim 1 , in which the social media data is from at least one of public social networks or private social networks.

3. The method of claim 1 , in which the marketing tool comprises a customer relationship management (CRM) tool.

4. The method of claim 1 , further comprising providing a dashboard to visualize the results of the at least the semantic and sentiment analysis from analyzing the social media data.

5. The method of claim 1 , further comprising performing semantic filtering on the social media data.

6. The method of claim 1 , further comprising implementing a storefront on the one or more social media sites.

7. The method of claim 1 , wherein the one or more marketing programs comprise distribution of electronic coupons.

8. The method of claim 1 , in which the one or more marketing programs are implemented in part or in whole by distribution of marketing emails.

9. The method of claim 1 , wherein the at least the semantic and sentiment analysis is performed to identify the one or more trends in the social media data before the one or more marketing programs are created.

10. The method of claim 1 , in which social statistical data is captured from the one or more social media sites to analyze the effects of the one or more marketing programs.

11. A non-transitory computer readable medium having stored thereon a sequence of instructions which, when executed by a processor of a social relationship management system, causes the processor to execute a method comprising:
integrating a social monitoring tool with a marketing tool in a cloud computing environment for access by an organization, the social monitoring tool located on a remote server outside of a network of the organization;
permitting access to both the social monitoring tool and the marketing tool based in part or in whole on single sign-on credentials for employees within the organization;
performing first monitoring at the social monitoring tool to monitor social media data from both an external social network and an internal social network, the external social network corresponding to a public social network that is publically available and the internal social network corresponding to a private social network that is only available to employees of the organization, the private social network comprising of content pertaining to the employees within the organization;
generating one or more trends developed for one or more products or services provided by the organization at least by analyzing both external social media data from the external social network and internal social media data from the internal social network of the social media data;
associating internal profile data with internal originators of contents in the internal social media data, the internal profile data comprising professional information about the internal originators;
identifying actionable messages based in part or in whole on results of at least a semantic and sentiment analysis of the social media data that comprise the one or more trends at least by tagging the social media data with one or more tags based in part or in whole on the results of at least the semantic and sentiment analysis of the social media data, the one or more tags associating the actionable messages with one or more criteria of the one or more products or services of the organization;
transmitting the actionable messages to one or more enterprise tools based in part or in whole on the one or more tags by using at least a rule engine, including rules identifying how to direct the actionable messages;
creating one or more marketing programs and distributing one or more marketing messages at the marketing tool using the results of the at least the semantic and sentiment analysis of the social media data in response to the one or more trends onto one or more social media sites;
performing second monitoring to monitor the one or more social media sites for analyzing effectiveness of the one or more marketing programs created using the results of the at least the semantic and sentiment analys

Assignees

• Oracle Int Corp

Inventors

• George Biju
• Setayesh Mehrshad
• Mccandless Timothy P
• Pichardo Patricia
• Wolfe Kimberly Ann
• Parang Reza
• Diaz-Arscott Maria Fernanda
• Condit Jeff
• Culler Brian
• Horton Noah
• Strutton Michael James

Classifications

• G06Q10/40 Primary

  Business processes related to social networking or social networking services · CPC title

• G06Q30/0269

  based on user profile or attribute · CPC title

• G06Q30/0277

  Online advertisement · CPC title

• G06Q50/01 Primary

  Physics · mapped topic

• G06Q10/44

  Identification of trends within social networks, e.g. identification of trending topics · CPC title