Method and apparatus for implementing search engine with cost per action revenue model

Patent metadata

Field	Value
Publication number	US-9633360-B2
Application number	US-201314034529-A
Country	US
Kind code	B2
Filing date	Sep 23, 2013
Priority date	Nov 30, 2005
Publication date	Apr 25, 2017
Grant date	Apr 25, 2017

Abstract

The inventive technology enables the search engine operator to charge the advertisers who place their links on the search engine only if the user uses the search results to visit the advertiser's web portal(s) and generates revenue for the advertiser. This concept is especially attractive to the advertisers because it eliminates the risk, which the advertisers face in conventional search engines, when they are changed by the search engine per user click irrespectively of whether the user's visit resulted in advertiser's revenue.

First claim

The invention claimed is:

1. A computerized search and advertising system comprising a hardware central processing unit, at least one non-transitory storage device and a network interface, the computerized search and advertising system further comprising:
a. a web interface configured to receive a search query, wherein the search query specifies a search information;
b. a search engine communicatively coupled with the web interface and configured to receive the search information from the web interface and to retrieve and provide to the web interface a plurality of search results responsive to the search information; and
c. a database configured to store a plurality of paid advertisements, wherein the computerized search and advertising system is configured to:
i. retrieve, using the hardware central processing unit, at least one paid advertisement from the database, wherein the retrieved paid advertisement is related to the search information or the plurality of search results and wherein the paid advertisement comprises at least one paid advertising link;
ii. combine, using the hardware central processing unit the at least one paid advertising link with the plurality of search results;
iii. send a response, the response comprising the combined at least one paid advertising link and the plurality of search results, the response configured to cause the combined at least one paid advertising link and the plurality of search results to be displayed;
iv. collect account information and establish an account for the user based on the collected account information;
v. credit the account of the user when it is determined that the paid advertising link was used to generate the revenue for the advertiser by way of the user making a purchase; and
vi. cause information associated with the account of the user, information on an activity of the user and information on a credit amount credited to the account of the user to be stored in at least one storage area allocated on the non-transitory storage device, wherein the plurality of search results are free search results.

2. The computerized search and advertising system of claim 1 , wherein an operator of the search and advertising system receives a payment only if it is determined that the paid advertising link was used to generate the revenue.

3. The computerized search and advertising system of claim 1 , wherein if it is determined that the paid advertising link was used to generate the revenue, a portion of the generated revenue is received by an operator of the search and advertising system.

4. The computerized search and advertising system of claim 1 , further comprising a second database configured to store the information on the credit amount credited to the account of the user.

5. The computerized search and advertising system of claim 1 , wherein the information associated with the account of the user, the information on the activity of the user and the information on the credit amount credited to the account of the user is stored in the database.

6. The computerized search and advertising system of claim 1 , further comprising a second database configured to store information on activity of the user.

7. The computerized search and advertising system of claim 1 , wherein the paid advertising link is designated with a visual object indicating that if the user takes a predetermined action, the user would be given a credit.

8. A computer-implemented method performed in a computerized system comprising a central processing unit, at least one non-transitory storage device and a network interface, the computer-implemented method comprising:
a. receiving, using the network interface, a search query, wherein the search query specifies a search information;
b. retrieving a plurality of search results responsive to the search information;
c. storing a plurality of paid advertisements in a database;
d. retrieving at least one paid advertisement from the database, wherein the retrieved paid advertisement is related to the search information or the plurality of search results and wherein the paid advertisement comprises at least one paid advertising link;
e. combining the at least one paid advertising link with the plurality of search results;
f. sending a response, the response comprising the combined at least one paid advertising link and the plurality of search results, the response configured to cause the combined at least one paid advertising link and the plurality of search results to be displayed;
g. collecting account information and establish an account for the user based on the collected account information;
h. crediting the account of the user when it is determined that the paid advertising link was used to generate the revenue for the advertiser by way of the user making a purchase; and
i. causing information associated with the account of the user, information on an activity of the user and information on a credit amount credited to the account of the user to be stored in at least one storage area allocated on the non-transitory storage device, wherein the plurality of search results are free search results.

9. The computer-implemented method of claim 8 , further comprising providing a portion of the generated revenue to an operator of the search and advertising system.

10. The computer-implemented method of claim 8 , further comprising providing a payment to an operator of the search and advertising system.

11. The computer-implemented method of claim 8 , wherein the information on activity of the user is stored in a storage area allocated on non-transitory storage device.

12. The computer-implemented method of claim 8 , wherein the information associated with the account of the user, the information on activity of the user and the information on a credit amount credited to the account of the user is stored in a storage area allocated on the non-transitory storage device.

13. The computer-implemented method of claim 8 , wherein the paid advertising link is designated with a visual object indicating that if the user takes a predetermined action, the user would be given a credit.

14. The computer-implemented method of claim 8 , wherein the paid advertising link is highlighted.

15. A non-transitory computer-readable medium embodying a set of instructions, which, when executed in a computerized system comprising a central processing unit, at least one non-transitory storage device and a network interface, cause the computer system to perform a method comprising:
j. receiving, using the network interface, a search query, wherein the search query specifies a search information;
k. retrieving a plurality of search results responsive to the search information;
l. storing a plurality of paid advertisements in a database;
m. retrieving at least one paid advertisement from the database, wherein the retrieved paid advertisement is related to the search information or the plurality of search results and wherein the paid advertisement comprises at least one paid advertising link;
n. combining the at least one paid advertising link with the plurality of search results;
o. sending a response, the response comprising the combined at least one paid advertising link and the plurality of search results, the response configured to cause the combined at least one paid advertising link and the plurality of search results to be displayed;
p. collecting account information and establish an account for the user based on the collected account information;
q. crediting the account of the user when it is determined that the paid advertising link was used to generate the reven

Assignees

• Anchorfree Inc

Inventors

• Gorodyansky David

Classifications

• G06Q30/0256

  User search · CPC title

• G06Q30/0226

  Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems · CPC title

• G06Q30/0247

  Calculate past, present or future revenues · CPC title

• G06Q30/0246

  Traffic · CPC title

• Y10S707/99933

  Query processing, i.e. searching · CPC title