Promoting social network sharing of a content item on a content sharing platform

Patent metadata

Field	Value
Publication number	US-9628575-B1
Application number	US-201314036686-A
Country	US
Kind code	B1
Filing date	Sep 25, 2013
Priority date	Sep 25, 2013
Publication date	Apr 18, 2017
Grant date	Apr 18, 2017

Abstract

A method for promoting social network sharing of a content item on a content sharing platform is disclosed. The method includes determining whether actions of a user and statistics associated with a content item of a content sharing platform satisfy criteria to present a promotion to the user to share the content item on one or more social networks. The method further includes identifying, based on the actions and the statistics, presentation characteristics to display the promotion to the user to share the content item. The method also includes selecting, based on a history of the user with each of the one or more social networks, at least one of the one or more social networks to include in the promotion for the user to select from for sharing the content item.

First claim

What is claimed is:

1. A method comprising:
determining, by a processing device of a content sharing platform, whether actions of a user and statistics associated with a content item of the content sharing platform satisfy criteria to present a promotion to the user to share the content item on social networks, wherein the promotion to be provided as a portion of a user interface (UI) presenting the content item, the portion to allow the user to share the content item on the social networks, and wherein the determining is initiated without input from the user to present the promotion;
identifying, based on the actions of the user and the statistics associated with the content item, presentation characteristics to present the promotion to the user to share the content item, wherein the presentation characteristics comprise a location of the promotion in the UI and a position of playback of the content item to trigger presentation of the promotion in the location;
determining, by the processing device, a history of the user with each of the social networks, the history comprising at least one of other content items shared by the user on the content sharing platform or referrals generated by the user from the social networks; and
selecting, based on the determined history of the user with each of the social networks, one or more of the social networks to include in the promotion, wherein at least one of the one or more social networks included in the promotion is to be selected by the user to share the content item on, wherein selecting the one or more of the social networks to include in the promotion is initiated without input from the user.

2. The method of claim 1 , wherein the actions of the user comprise at least one of whether the user arrived at the content item from one of the one or more social networks, whether the user shared other content items on the content sharing platform, whether the user has generated referrals from the social networks, whether the user has been presented other promotions on the content sharing platform and a frequency and recency of the other promotions to the user, whether the user uploaded the content item to the content sharing platform, an affinity score of the user with a channel of the content item, or predicted user actions with respect to the content item.

3. The method of claim 1 , wherein the statistics associated with the content item comprise at least one of a number of times the content item is shared, a click-to-return rate of a share button for the content item, a number of referrers for the content item, an identity of the one or more social networks the content item is referred from, a recency of upload of the content item to the content sharing platform, a number of views of the content item, whether the user has shared the content item previously, or a frequency of views of the content item by the user.

4. The method of claim 1 , wherein the selecting at least one of the one or more social networks is based on which of the social networks the user arrived at the UI presenting the content item from, which social networks the user has shared to previously, which social networks has the user generated attributed refers from previously, which social networks are preferred based on a geo-location of an Internet Protocol (IP) of the user, or a logged-in status of the user with the social networks.

5. The method of claim 1 , wherein the location of the presentation characteristics comprises at least one of a pop-up window within a player of the content item, a banner above the player of the content item, a tab displaying the promotion below the player of the content item that is shown by default when the user views the UI presenting the content item, or a highlight window pointing to the tab displaying the promotion.

6. The method of claim 1 , wherein the position of playback of the presentation characteristics of the promotion comprises displaying the pop-up window when playback of the content item is paused.

7. The method of claim 1 , wherein the position of playback of the presentation characteristics of the promotion comprises displaying the pop-up window when playback of the content item completes.

8. The method of claim 1 , wherein the content item is a video.

9. A non-transitory machine-readable storage medium storing instructions which, when executed, cause a processing device to perform operations comprising:
determining, by a processing device of a content sharing platform, whether actions of a user and statistics associated with a content item of the content sharing platform satisfy criteria to present a promotion to the user to share the content item on social networks, wherein the promotion to be provided as a portion of a user interface (UI) presenting the content item, the portion to allow the user to share the content item on the social networks, and wherein the determining is initiated without input from the user to present the promotion;
identifying, based on the actions of the user and the statistics associated with the content item, presentation characteristics to present the promotion to the user to share the content item, wherein the presentation characteristics comprise a location of the promotion in the UI and a position of playback of the content item to trigger presentation of the promotion in the location;
determining, by the processing device, a history of the user with each of the social networks, the history comprising at least one of other content items shared by the user on the content sharing platform or referrals generated by the user from the social networks; and
selecting, based on the determined history of the user with each of the social networks, one or more of the social networks to include in the promotion, wherein at least one of the one or more social networks included in the promotion is to be selected by the user to share the content item on, wherein selecting the one or more of the social networks to include in the promotion is initiated without input from the user.

10. The non-transitory machine-readable storage medium of claim 9 , wherein the actions of the user comprise at least one of whether the user arrived at the content item from one of the one or more social networks, whether the user shared other content items on the content sharing platform, whether the user has generated referrals from the social networks, whether the user has been presented other promotions on the content sharing platform and a frequency and recency of the other promotions to the user, whether the user uploaded the content item to the content sharing platform, an affinity score of the user with a channel of the content item, or predicted user actions with respect to the content item.

11. The non-transitory machine-readable storage medium of claim 9 , wherein the statistics associated with the content item comprise at least one of a number of times the content item is shared, a click-to-return rate of a share button for the content item, a number of referrers for the content item, an identity of the one or more social networks the content item is referred from, a recency of upload of the content item to the content sharing platform, a number of views of the content item, whether the user has shared the content item previously, or a frequency of views of the content item by the user.

12. The non-transitory machine-readable storage medium of claim 9 , wherein the selecting at least one of the one or more social networks is based on which of the social networks the user arrived at the UI of the content item from, which social networks the user has shared to previously, which social networks has the user generated attributed r

Assignees

• Google Inc

Inventors

• Lewis Justin
• James Gavin

Classifications

• G06F3/0483

  Interaction with page-structured environments, e.g. book metaphor · CPC title

• H04N21/4788

  communicating with other users, e.g. chatting {(arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104)} · CPC title

• H04L51/10

  Multimedia information · CPC title

• H04L67/22 Primary

  Electricity · mapped topic

• H04L51/32

  Electricity · mapped topic