Calculating trust score on web based platform

Patent metadata

Field	Value
Publication number	US-9613341-B2
Application number	US-201414170103-A
Country	US
Kind code	B2
Filing date	Jan 31, 2014
Priority date	Mar 21, 2013
Publication date	Apr 4, 2017
Grant date	Apr 4, 2017

Abstract

A method for calculating trust level of a user on social networking sites, comprising: consolidating information related to users operatively associated with at least a web based social platform; assigning weight to each of the consolidated information; computing aggregated score for at least an information; computing weighted average of the aggregated scores of the information; and calculating trust score based on the weighted average score. It further comprises assigning a trust level to the users based upon the trust. The method enables a user to create web of trust for social contacts or friends on the web based social platform wherein the web of trust comprises of most trusted friends, average trusted friends and least trusted friends.

First claim

What is claimed is:

1. A computer implemented method for calculating trust level of a connected user connected to a second user on social networking sites, the method comprising:
consolidating information for a plurality of consolidated information categories related to the connected user operatively associated with at least a web based social platform;
assigning category weights to the consolidated information categories based on confidence levels for respective of the categories;
based on the consolidated information, computing aggregated weighted scores for respective of the categories; and
by at least one hardware processing unit, computing a trust score of the connected user, wherein computing the trust score comprises computing a weighted average of the aggregated weighted scores for the consolidated information categories, wherein computing the weighted average comprises applying the category weights assigned to respective of the consolidated information categories to the aggregated weighted scores for the categories.

2. The method of claim 1 , further comprising assigning a trust level to the connected user based upon the trust score.

3. The method of claim 1 , further comprising sending a recommendation recommending the connected user to the second user for at least a social contact or friendship on the web based social platform based upon the trust level.

4. The method of claim 1 , further comprising:
creating a web of trust for social contacts or friends on the web based social platform, wherein the web of trust comprises most trusted friends, average trusted friends and least trusted friends.

5. The method of claim 1 , further comprising:
sharing information and interaction of the second user based on the trust level of the connected user.

6. The method of claim 1 , wherein the information comprises the connected user's activities, responsiveness in social networking sites, interactions, comments, posts, ratings received, information about attitude and behavior, subject matter expertise, online social welfare activities, intellectual activities and personal interests.

7. A system for calculating a trust level of a user connected to a second user on social networking sites, the system comprising:
at least one processing unit;
memory;
an aggregator to aggregate activities of the user on at least a web based social platform;
a calculator to calculate a cumulated activity score based on the aggregated activities on the web based social platform;
a calculator to provide a cumulated responsiveness score by calculating responsiveness of the user on the web based social platform;
an aggregator to provide an aggregated post ratings score based on ratings obtained by the user on the web based social platform;
a text analyzer to analyze text used by the user on the web based social platform wherein the text analyzer comprises a sentiment analyzer component and a positivity analyzer component wherein at least the text analyzer, the sentiment analyzer component, or the positivity analyzer component is used to calculate an attitude score of the user;
an expertise analyzer to analyze subject matter expertise of the user;
wherein category weights are assigned to the cumulated activity score, cumulated responsiveness score, aggregated post ratings score, and attitude score based on confidence levels for the scores; and
wherein a trust score calculation of the user is performed, and the trust score calculation comprises computing a weighted average of the scores, wherein computing the weighted average comprises applying the category weights to the scores.

8. The system of claim 7 , wherein the sentiment analyzer component identify identifies a plurality of attributes comprising sentiment, emotion, objectivity, subjectivity, and mood present in the text used by the user, based on text analytics and natural language processing techniques.

9. The system of claim 7 , wherein the positivity analyzer component identifies attributes comprising positive expression, negative expression, feelings, and moods in the text used by the user, based on text analysis techniques.

10. The system of claim 7 , wherein the expertise analyzer analyzes the subject matter expertise of the user by analyzing at least a topic of interest and accuracy of answers posted by the user on the topic.

11. The system of claim 7 , wherein the ratings are obtained for content at least posted, referred, liked or reviewed by the user.

12. The system of claim 11 , wherein the text used by the user is present in the content at least posted, referred, liked or reviewed by the user.

13. The system of claim 7 , wherein the system consolidates information of the user and calculates a trust score of the user, wherein the trust score is a weighted average of the cumulated activity score, the cumulated responsiveness score, the attitude score and the aggregated post ratings score.

14. The system of claim 7 , wherein the system uses the cumulative activity score or a commonality of at least activities or interests to recommend a social contact or a friend or an activity to the user.

15. A system for calculating a trust level of a connected user connected to a second user on social networking sites, the system comprising:
a memory; and
a processor operatively coupled to the memory, the processor configured to perform the steps of:
consolidating information for a plurality of consolidated information categories related to the connected user operatively associated with at least one web based social platform;
assigning category weights to the consolidated information categories based on confidence levels for respective of the categories;
based on the consolidated information, computing aggregated weighted scores for respective of the consolidated information categories; and
computing a trust score of the user, wherein computing the trust score comprises computing a weighted average of the aggregated weighted scores, for the consolidated information categories, wherein computing the weighted average comprises applying the category weights assigned to respective of the consolidated information categories to the aggregated weighted scores for the categories.

16. The system of claim 15 , the processor further configured to perform the step of:
assigning a trust level to the user based upon the trust score.

17. The system of claim 16 , the processor further configured to perform the step of:
recommending the user to a second user for at least a social contact or friendship on the web based social platform based upon the trust level.

18. A non-transitory computer readable medium storing code that, when executed by a computing device, performs a method for calculating a trust level of a connected user connected to a second user on a plurality of social networking sites, the method comprising:
consolidating information for a plurality of consolidated information categories related to the connected user operatively associated with at least one web based social platform, wherein the categories comprise (i) activities of the connected user across the web based social platform, (ii) responsiveness of the connected user against various activities across the web based social platform, and (iii) ratings received by the connected user across the web based social platform and text and contents reviewed and posted by the connected user across the web based social platform;
with the consolidated information, computing aggregated weighted scores for respective of the categories;
assigning respective category

Assignees

• Infosys Ltd

Inventors

• Shivakumar Shailesh Kumar

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q30/0282

  Rating or review of business operators or products · CPC title

• G06Q10/101 Primary

  Collaborative creation, e.g. joint development of products or services · CPC title

• G06Q50/01

  Physics · mapped topic

• G06Q10/48

  using social graphs · CPC title