Generating an individualized web page template with entities of a web page publisher organization associated with areas of the template

Patent metadata

Field	Value
Publication number	US-9558175-B2
Application number	US-201213614965-A
Country	US
Kind code	B2
Filing date	Sep 13, 2012
Priority date	Sep 13, 2012
Publication date	Jan 31, 2017
Grant date	Jan 31, 2017

Abstract

Briefly, embodiments disclosed herein may relate to generating signals and/or states representative of a template for a web page. One or more areas of a template may be associated with a respective one or more entities of a web page publisher, and content for the one or more areas associated with the one or more entities may be selected.

First claim

The invention claimed is:

1. A method, comprising:
generating one or more signals or states, or a combination thereof, comprising a template for a web page individualized for a particular user utilizing at least in part a processor of a computing device;
associating a plurality of areas of the template with a respective plurality of entities of a web page publisher organization utilizing at least in part the processor of the computing device, wherein one or more entities of the plurality of entities for one or more user areas of the plurality of areas are determined, implicitly or explicitly, or a combination thereof, at least in part by the particular user and another one or more entities of the plurality of entities for one or more system areas of the plurality of areas are determined at least in part on a periodic or rotating basis, or a combination thereof, by the web page publisher organization at least in part to expose the particular user to new entities or to updated content from existing entities, or a combination thereof; and
selecting content for the plurality of areas of the template associated with the respective plurality of entities.

2. The method of claim 1 , wherein the generating the one or more signals or states, or the combination thereof, comprising the template for the web page comprises obtaining an indication from the particular user of a selection of the template from a plurality of templates.

3. The method of claim 1 , wherein the generating the one or more signals or states, or the combination thereof, comprising the template for the web page is based at least in part on profile content for the particular user.

4. The method of claim 1 , wherein the one or more entities of the plurality of entities are determined, implicitly or explicitly, or the combination thereof, at least in part by the particular user based at least in part on one or more browsing characteristics for the particular user.

5. The method of claim 4 , wherein the one or more browsing characteristics comprises a click-through rate for the one or more entities of the plurality of entities or a conversion rate for the one or more entities of the plurality of entities, or a combination thereof.

6. The method of claim 5 , wherein the click-through rate for the one or more entities of the plurality of entities comprises an average click-through rate or wherein the conversion rate for the one or more entities of the plurality of entities comprises an average conversion rate, or a combination thereof.

7. The method of claim 1 , wherein the associating the plurality of areas of the template with the respective plurality of entities of the web page publisher organization comprises demoting at least one of the another one or more entities of the plurality of entities in favor of at least one of an additional one or more entities based at least in part on feedback obtained from the particular user via one or more click-through rates, one or more conversion rates, or a combination thereof.

8. The method of claim 1 , wherein the selecting the content for the plurality of areas of the template associated with the respective plurality of entities comprises obtaining content selected by the respective plurality of entities.

9. An article, comprising: a non-transitory computer-readable medium having stored thereon instructions executable by a computing device to:
generate one or more signals or states, or a combination thereof, to comprise a template for a web page to be individualized for a particular user;
associate a plurality of areas of the template with a respective plurality of entities of a web page publisher organization, wherein one or more entities of the plurality of entities for one or more user areas of the plurality of areas are to be determined, implicitly or explicitly, or a combination thereof, at least in part by the particular user and another one or more entities of the plurality of entities for one or more system areas of the plurality of areas are to be determined at least in part on a periodic basis or rotating basis, or a combination thereof, by the web page publisher organization at least in part to expose the particular user to new entities or to content to be updated from existing entities, or a combination thereof; and
select content for the plurality of areas of the template to be associated with the respective plurality of entities.

10. The article of claim 9 , wherein to generate the one or more signals or states, or the combination thereof, to comprise the template for the web page, the computer-readable medium having stored thereon further instructions executable by the computing device to obtain an indication from particular user of a selection of the template from a plurality of templates.

11. The article of claim 9 , wherein the computer-readable medium having stored thereon further instructions executable by the computing device to produce the template for the web page to be based at least in part on profile content for the particular user.

12. The article of claim 9 , wherein the one or more entities of the plurality of entities are to be determined, implicitly or explicitly, or the combination thereof, at least in part by the particular user to be based at least in part on one or more browsing characteristics for the particular user.

13. The article of claim 12 , wherein the one or more browsing characteristics to comprise one or more of a click-through rate for the one or more entities of the plurality of entities, a conversion rate for the one or more entities of the plurality of entities, or a combination thereof.

14. The article of claim 13 , wherein the click-through rate for the one or more entities of the plurality of entities to comprise an average click-through rate or wherein the conversion rate for the one or more entities of the plurality of entities to comprise an average conversion rate, or a combination thereof.

15. The article of claim 9 , wherein to associate the plurality of areas of the template with the respective plurality of entities of the web page publisher organization, the computer-readable medium having stored thereon further instructions executable by the computing device to demote at least one of the another one or more entities of the plurality of entities in favor of at least one of an additional one or more entities to be based at least in part on feedback to be obtained from the particular user via one or more click-through rates or conversion rates, or a combination thereof.

16. The article of claim 9 , wherein to select the content for the plurality of areas of the template to be associated with the respective plurality of entities, the computer-readable medium having stored thereon further instructions executable by the computing device to obtain content to be selected by the respective plurality of entities.

17. An apparatus, comprising: a processor to:
generate one or more signals or states, or a combination thereof, to comprise a template for an web page to be individualized for a particular user;
associate a plurality of areas of the template with a respective plurality of entities of a web page publisher organization, wherein one or more entities of the plurality of entities for one or more user areas of the plurality of areas are to be determined, implicitly or explicitly, or a combination thereof, at least in part by the particular user and another one or more entities of the plurality of entities for one or more system areas of the plurality of areas are to be determined at least in part on a periodic basis or rotating basis, or a

Assignees

• Makeev Evgeniy
• Budzinski Jeff
• Roy Scott
• Cheng Annie
• Daly Timothy
• Yahoo Inc

Inventors

• Makeev Evgeniy
• Budzinski Jeff
• Roy Scott
• Cheng Annie
• Daly Timothy

Classifications

• G06F40/186 Primary

  Templates · CPC title

• G06F16/958 Primary

  Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking · CPC title

• G06F17/3089

  Physics · mapped topic

• G06F17/248 Primary

  Physics · mapped topic