Querying publisher goal and customizing suggestions to achieve goal

Patent metadata

Field	Value
Publication number	US-9547424-B1
Application number	US-201414243541-A
Country	US
Kind code	B1
Filing date	Apr 2, 2014
Priority date	Apr 2, 2014
Publication date	Jan 17, 2017
Grant date	Jan 17, 2017

Abstract

This disclosure generally relates to systems and methods that facilitate querying a content publisher for their goal(s) in employing a content sharing site and providing customized suggestions, such as recommendations, site tools, site dashboards, and site displays to assist in achieving the goal(s). Additionally, the specified goals are employed in conjunction with monitoring publisher interactions with the content sharing site to learn behaviors that that predict a publisher goal.

First claim

What is claimed is:

1. A method, comprising:
presenting, by a system including a processor, on a video content sharing site in association with a user profile, a selection element comprising a plurality of options indicative of respective goals for employing the user profile with the video content sharing site;
introducing, by the system, one or more additional options to the plurality of options;
determining, by the system, whether the respective additional options provide more accurate goal descriptions based upon at least one of selection or de-selection of respective options of the plurality of options associated with a plurality of user profiles;
changing, by the system, the plurality of options based upon the identification of whether the respective additional options provide more accurate goal descriptions;
receiving, by the system, input associated with the user profile indicating selection of one or more options of the plurality of options; and
providing, by the system, one or more suggestions for use of the video content sharing site by the user profile based upon the selected one or more options.

2. The method of claim 1 , wherein the options include at least two of make money from video content, make money outside of video content, get discovered, make a political statement, advocate for a cause, share socially, view video content, tell my story, express my creativity, save video content, share knowledge, or develop leads for my business.

3. The method of claim 1 , wherein the one or more suggestions includes providing selected tips for employing the video content sharing site to achieve respective goals associated with the selected one or more options.

4. The method of claim 1 , wherein the one or more suggestions includes incorporating selected widgets into a video content management dashboard to achieve respective goals associated with the selected one or more options.

5. The method of claim 1 , wherein the one or more suggestions includes generating a customized newsletter to achieve respective goals associated with the selected one or more options.

6. The method of claim 1 , wherein the one or more suggestions includes inviting the user profile to a selected event to achieve respective goals associated with the selected one or more options.

7. The method of claim 1 , wherein the input further comprises a ranking of the selected one or more options.

8. The method of claim 1 , further comprising:
monitoring, by the system, a plurality of user profiles with specified goals;
learning, by the system, respective suggestions that are effective in achieving the goals; and
constructing, by the system, a mapping between respective goals and suggestions that are effective in achieving the respective goals.

9. The method of claim 1 , further comprising:
determining, by the system, effectiveness of a suggestion provided to a plurality of user profiles to help achieve the goal; and
based upon the determined effectiveness of the suggestion to help the user profiles achieve the goal, at least one of eliminating, modifying, or maintaining, by the system, the suggestion for the goal for one or more subsets of the user profiles.

10. A system, comprising:
at least one processor that, when executing computer executable instructions stored in memory, is configured to:
display on a video content sharing site in association with a user profile a selection element comprising a plurality of options indicative of respective goals for employing the user profile with the video content sharing site;
introduce one or more additional options to the plurality of options;
determine whether the respective additional options provide more accurate goal descriptions based upon at least one of selection or de-selection of respective options of the plurality of options associated with a plurality of user profiles;
change the plurality of options based upon the identification of whether the respective additional options provide more accurate goal descriptions;
obtain input associated with the user profile indicating selection of one or more options of the plurality of options; and
present one or more suggestions for use of the video content sharing site by the user profile based upon the selected one or more options.

11. The system of claim 10 , wherein the options include at least two of make money from video content, make money outside of video content, get discovered, make a political statement, advocate for a cause, share socially, view video content, tell my story, express my creativity, save video content, share knowledge, or develop leads for my business.

12. The system of claim 10 , wherein the one or more suggestions includes providing selected tips for employing the video content sharing site to achieve respective goals associated with the selected one or more options.

13. The system of claim 10 , wherein the one or more suggestions includes incorporating selected widgets into a video content management dashboard to achieve respective goals associated with the selected one or more options.

14. The system of claim 10 , wherein the one or more suggestions includes generating a customized newsletter to achieve the respective goals associated with the selected one or more options.

15. The system of claim 10 , wherein the one or more suggestions includes inviting the user profile to a selected event to achieve the respective goals associated with the selected one or more options.

16. The system of claim 10 , wherein the at least one processor is further configured to:
analyze activity associated with a plurality of user profiles with specified goals;
learn respective suggestions that are effective in achieving the goals; and
associate respective goals with suggestions that are effective in achieving the respective goals.

17. The system of claim 10 , wherein the at least one processor is further configured to:
identify effectiveness of a suggestion provided to a plurality of user profiles to help achieve the goal; and
based upon the determined effectiveness of the suggestion to help the user profiles achieve the goal, at least one of eliminate, modify, or maintain, by the system, the suggestion for the goal for one or more subsets of the user profiles.

18. A non-transitory computer-readable medium having instructions stored thereon that, in response to execution, cause a device including a processor to perform operations comprising:
displaying on a video content sharing site in association with a user profile a selection element comprising a plurality of options indicative of respective goals for employing the user profile with the video content sharing site;
introducing one or more additional options to the plurality of options;
determine whether the respective additional options provide more accurate goal descriptions based upon at least one of selection or de-selection of respective options of the plurality of options associated with a plurality of user profiles;
change the plurality of options based upon the identification of whether the respective additional options provide more accurate goal descriptions.

19. The non-transitory computer-readable medium of claim 18 , further comprising:
monitoring a plurality of user profiles with specified goals;
learning respective suggestions that are effective in achieving the goals; and
building a mapping between respective goals and suggestions that are effective in achieving the respective goals.

20. The non-transitory computer-readable medium of claim

Assignees

• Google Inc

Inventors

• Kosslyn David
• Tabak Joshua Abraham
• Mayers Eric Brandon

Classifications

• G06F3/0481

  based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance · CPC title

• G06F2203/04803

  Split screen, i.e. subdividing the display area or the window area into separate subareas · CPC title

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06F3/04842 Primary

  Selection of displayed objects or displayed text elements (G06F3/0482 takes precedence) · CPC title

• G06F16/735

  Filtering based on additional data, e.g. user or group profiles · CPC title