System and method for career website optimization

Patent metadata

Field	Value
Publication number	US-9529909-B2
Application number	US-201213591598-A
Country	US
Kind code	B2
Filing date	Aug 22, 2012
Priority date	Jun 25, 2007
Publication date	Dec 27, 2016
Grant date	Dec 27, 2016

Abstract

A method of managing career opportunities is provided. In some embodiments, a method for providing career and job listing websites and optimizing the career and job listing websites for search engine optimization is provided. In various embodiments, the method comprises creating a career website that mirrors a company's website, extracting job information from the company, and optimizing the job information for maximum search engine placement.

First claim

What is claimed is:

1. A computer implemented method for search engine optimization of career listings on a network, the method comprising:
establishing base information from a first job listing hosted on a company website;
determining a first keyword and a second keyword for a second job listing based on the base information;
generating a keyword sequence by ordering the first keyword and the second keyword according to a predefined search sequence;
creating a job listing page for the second job listing that includes the keyword sequence;
creating a job website for display over a network, the job website including a network link to the job listing page;
transmitting to a search engine a site map comprising the job listing page in order for the search engine to index the second job listing in the job listing page based on the keyword sequence; and
displaying the job website over the network to an end user visitor in response to a request received from the end user visitor through a network link to the job website provided by the search engine based on the indexed second job listing.

2. The computer implemented method of claim 1 , wherein establishing base information comprises scraping the company website.

3. The computer implemented method of claim 1 , wherein determining the first keyword and the second keyword comprises:
scanning the base information for potential keywords; and
comparing the potential keywords against a database of keywords frequently used as part of a query for the search engine to select the first keyword and the second keyword.

4. The computer implemented method of claim 3 , wherein comparing the potential keywords against the database of keywords comprises applying a rules-based algorithm to assess the potential keywords from the base information against the database of keywords.

5. The computer implemented method of claim 4 further comprising maintaining a heat index for each of the keywords in the database of keywords, the heat index reflecting the frequency in which a keyword appears in job searches.

6. The computer implemented method of claim 5 further comprising dynamically updating the heat indices for the keywords and reassessing the determined plurality of keywords for the career.

7. The computer implemented method of claim 1 , wherein determining a plurality of keywords for the career based on the base information comprises renaming one or more potential keywords from the base information using a renaming database.

8. The computer implemented method of claim 1 further comprising creating an identifier for the job listing page and populating the identifier with the keyword sequence.

9. The computer implemented method of claim 8 , wherein the identifier comprises at least one of a title for the job listing page, a filename for the job listing page, a metadescription for the job listing page, a meta-keyword for the job listing page, and a uniform resource locator (URL) for the job listing page.

10. The computer implemented method of claim 1 further comprising creating an identifier for the job category webpage and populating the identifier with the plurality of keywords in the keyword sequence, the identifier comprising at least one of a title for the job category webpage, a filename for the job category webpage, a metadescription for the job category webpage, a meta-keyword for the job category webpage, and a uniform resource locator (URL) for the job category webpage.

11. The computer-implemented method of claim 1 further comprising:
assigning a hidden keyword to the job listing page.

12. The computer-implemented method of claim 11 further comprising:
tagging a user with the hidden keyword when the user subscribes to the job listing page.

13. The computer-implemented method of claim 12 further comprising:
periodically transmitting an update on job openings to the user when the user is tagged with the hidden keyword.

14. The computer-implemented method of claim 1 , wherein the second job listing further includes a network link for navigating to the first job listing hosted on the company website, the computer-implemented method further comprising:
receiving from the end user visitor a selection of the network link; and
in response to receiving the selection, redirecting the end user visitor to the first job listing hosted on the company website.

15. A computer implemented method for search engine optimization of career listings on a network, the method comprising:
establishing base information from a plurality of job listings hosted on a company website;
creating a job listing page for each of the plurality of job listings based on the base information;
determining a first keyword and a second keyword for the plurality of job listings based on the base information;
generating a keyword sequence by ordering the first keyword and the second keyword according to a predefined search sequence;
creating a job category webpage and associating the job category webpage with the keyword sequence;
linking at least one of the job listing pages to the job category webpage;
creating a job website for display over a network including the job category webpage;
transmitting to a search engine a site map comprising the job category page in order for the search engine to index the at least one of the job listings in the job category page based on the keyword sequence; and
displaying the job website over the network to an end user visitor in response to a request received from the end user visitor through a network link to the job website provided by the search engine based on the indexed at least one of the job listings.

16. The computer implemented method of claim 15 further comprising creating a plurality of job category webpages, wherein each of job category pages is associated with a plurality of keywords in a keyword sequence, wherein the plurality of keywords is based on the base information, wherein the job website comprises each of the job category webpages.

17. The computer implemented method of claim 16 , wherein the job website comprises a category page identifying the plurality of job category webpages.

18. The computer implemented method of claim 15 , wherein establishing base information comprises scraping the company website.

19. The computer implemented method of claim 15 , wherein determining the first keyword and the second keyword comprises:
scanning the base information for potential keywords; and
comparing the potential keywords against a database of keywords frequently used as part of a query for the search engine to select the first keyword and the second keyword.

20. The computer implemented method of claim 19 , wherein scanning the base information for potential keywords and comparing the potential keywords against a database of keywords comprises applying a rules-based algorithm to assess the potential keywords from the base information against a database of keywords.

21. The computer implemented method of claim 20 further comprising maintaining a heat index for each of the keywords in the database of, the heat index reflecting the frequency in which the first keyword appears in job searches.

22. The computer-implemented method of claim 15 , wherein each job listing page of the at least one of the job listing pages includes a network link for navigating to a corresponding job listing in the plurality of job listings hosted on the company website, the computer-implemented method further comprising:
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Assignees

• Berg Douglas M
• Successfactors Inc

Inventors

• Berg Douglas M

Classifications

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06F16/90328

  using search space presentation or visualization, e.g. category or range presentation and selection · CPC title

• G06F16/638

  Presentation of query results · CPC title

• G06F16/438

  Presentation of query results · CPC title

• G06F16/2272

  Management thereof · CPC title