Method and system for selecting driver preferences

Patent metadata

Field	Value
Publication number	US-9524514-B2
Application number	US-201514746021-A
Country	US
Kind code	B2
Filing date	Jun 22, 2015
Priority date	Feb 14, 2013
Publication date	Dec 20, 2016
Grant date	Dec 20, 2016

Abstract

A vehicle computing system enables one or more processors to control a plurality of vehicle features. The vehicle computing system may control a plurality of vehicle features while determining and selecting occupant preferences for those features. The vehicle computing system may receive input including occupant selections of an application requesting user control. The vehicle computing system may receive context variables at the time of occupant selections. The vehicle computing system may store in memory the occupant selections of the vehicle feature settings and/or controls with the associated context variables. The vehicle computing system may determine an occupant preference to an input request using an associative rule filter based on the occupant selections stored in memory. The vehicle computing system may assign a predetermined amount of time after the application input is requested to allow control of the vehicle feature based on an associative rule filter output.

First claim

What is claimed is:

1. A system comprising: a processor configured to,
identify present vehicle-related context variables and corresponding values;
in response to the context variables, generate a ranked list of possible advertisements using an associative rule filter that weights advertisements based on predefined category associations with identified context variables and corresponding context variable values; and
in response output an advertisement to a device according to an advertisement order defined by the ranked list.

2. The vehicle system of claim 1 , wherein the context variables include one or more of GPS coordinates, time of day, day of week, and month.

3. A computer-program product embodied in a non-transitory computer readable medium for a vehicle processor comprising instructions for:
in response to a request received to output an advertisement, outputting the advertisement to a vehicle display according to an order of a plurality of advertisements on a ranked list generated by an associative rule filter that identifies present vehicle-related context variables and corresponding values and ranks the list by weighting advertisements based on predefined category associations with identified context variables and corresponding context variable values.

4. The computer-program product of claim 3 , the non-transitory computer readable medium further comprising instructions for:
establishing communication with a wireless device executing an application requesting the advertisement.

5. The computer-program product of claim 3 , wherein the plurality of advertisements on the ranked list includes one or more advertisements available to the occupant based on a vehicle GPS location.

6. The computer-program product of claim 3 , wherein the context variables include one or more of a GPS location, environmental conditions, and occupant cognitive load as determined by the vehicle processor.

7. An advertising method comprising:
identifying, via a vehicle processor, present vehicle-related context variables and corresponding values;
in response to the context variables, generate a ranked list of possible advertisements using an associative rule filter that weights advertisements based on predefined category associations with identified context variables and corresponding context variable values; and
in response to a request for an advertisement received from an application, outputting an advertisement based on an advertisement order defined by the ranked list.

8. The advertising method of claim 7 , wherein the context variables include one or more of GPS coordinates, time of day, day of week, and month.

Assignees

• Ford Global Tech Llc

Inventors

• Macneille Perry Robinson
• Liu Yimin
• Gusikhin Oleg Yurievitch
• Strumolo Gary Steven

Classifications

• B60K35/80

  Arrangements for controlling instruments · CPC title

• B60K35/70

  Instrument provisions for avoiding injuries to vehicle occupants in case of accidents · CPC title

• B60K35/60

  Instruments characterised by their location or relative disposition in or on vehicles (arrangements of lighting devices on dashboards B60Q3/10) · CPC title

• B60K35/50

  Instruments characterised by their means of attachment to or integration in the vehicle (B60K35/231 takes precedence) · CPC title

• B60K35/90

  Calibration of instruments, e.g. setting initial or reference parameters; Testing of instruments, e.g. detecting malfunction · CPC title