Systems and methods for displaying advertisements in an advertisement unit
US-9183566-B2 · Nov 10, 2015 · US
Utilizing a secondary application to render invitational content in a separate window above an allocated space of primary content
US9524477B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-9524477-B2 |
| Application number | US-201213472425-A |
| Country | US |
| Kind code | B2 |
| Filing date | May 15, 2012 |
| Priority date | May 15, 2012 |
| Publication date | Dec 20, 2016 |
| Grant date | Dec 20, 2016 |
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Abstract
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Methods and arrangements are provided for utilizing a secondary application to render invitational content. Primary content rendered by a web browser can be embedded with a command requesting that a secondary application be executed. The secondary application can be executed in a secured sand box environment and configured to render invitational content in a second window above the primary content. The secondary application can be known and trusted by the operating system to gather sensitive data used to select appropriate invitational content. Further, data can be included in the command requesting that the secondary application be executed. The invitational content can be associated with secondary views that can be rendered without affecting the primary content. The secondary application can collect data to render the secondary view, such as the exact point selected, which is used to render graphical transition effects leading to the secondary view.
First claim
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We claim: 1. A method, comprising: rendering, by a computer processor, primary content including an allocated space for invitational content within a first window of a web browser application based on code defining the primary content, the allocated space rendered to be a blank space or to include a default image or text; detecting, by the computer processor, a command within the code defining the primary content, the command comprising a request that a secondary application be…
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Physics · mapped topic
Physics · mapped topic
Physics · mapped topic
- G06Q10/00Primary
Physics · mapped topic
Physics · mapped topic
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Frequently asked questions
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- What does patent US9524477B2 cover?
- Methods and arrangements are provided for utilizing a secondary application to render invitational content. Primary content rendered by a web browser can be embedded with a command requesting that a secondary application be executed. The secondary application can be executed in a secured sand box environment and configured to render invitational content in a second window above the primary cont…
- Who is the assignee on this patent?
- Turner William Bedford, Alsina Thomas, Kelly Sean B, and 1 more
- What technology area does this patent fall under?
- Primary CPC classification G06Q10/00. Mapped technology areas include Physics.
- When was this patent published?
- Publication date Tue Dec 20 2016 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 1 related publication on this page (citations in our corpus or others sharing the same primary CPC).