Generating multiple versions of a content item for multiple platforms

Patent metadata

Field	Value
Publication number	US-9507757-B2
Application number	US-201213677166-A
Country	US
Kind code	B2
Filing date	Nov 14, 2012
Priority date	Nov 14, 2012
Publication date	Nov 29, 2016
Grant date	Nov 29, 2016

Abstract

In one embodiment, a method includes constructing a plurality of versions of a first content item respectively for a plurality of device platforms, the first content item comprising one or more second content items. For each version of the first content item corresponding to a specific device platform, selecting at least one of the second content items to be included in the version of the first content item based on a screen configuration of the specific device platform; and arranging the at least one of the second content items for presentation on a screen of the specific device platform according to the screen configuration of the specific device platform.

First claim

What is claimed is:

1. A computer-implemented method comprising:
constructing a plurality of versions of a first content item respectively for a plurality of device platforms, the first content item comprising one or more second content items, comprising:
for each version of the first content item corresponding to a specific device platform,
selecting at least one of the second content items to be included in the version of the first content item based on a screen configuration of the specific device platform, wherein the screen configuration comprises an orientation determined by a mobile device hardware; and
arranging the at least one of the second content items for presentation on a screen of the specific device platform according to the screen configuration of the specific device platform and a hierarchy of the one or more second content items,

wherein when the second content items comprise a text block, an image, and a title component, the arranging of the second content items comprises:
determining a location for each of the text block, the image, and the title component relative to each other on a screen of the specific device platform based on the screen configuration and the hierarchy of the one or more second content items,
determining an amount of text included in the text block based on the screen configuration,
determining a crop amount for the image based on the screen configuration, and
determining a font size for the title component based on the screen configuration.

2. The method of claim 1 , wherein for each device platform, the screen configuration of the device platform comprises a size, an aspect ratio, and a resolution of a screen of the device platform.

3. The method of claim 1 , wherein for each version of the first content item corresponding to a specific device platform,
arranging the at least one of the second content items according to the screen configuration of the specific device platform comprises cropping or resizing the image to a specific size according to the screen configuration of the specific device platform.

4. The method of claim 1 , wherein:
for each version of the first content item corresponding to a specific device platform, selecting the at least one of the second content items based on the screen configuration of the specific device platform comprises:
determining whether to include the text block in the version of the first content item based on the screen configuration of the specific device platform; and
if the text block is included in the version of the first content item, determining the amount of text included in the text block based on the screen configuration of the specific device platform such that a number of lines of the text is determined based on a height of the text block.

5. The method of claim 1 , wherein for each version of the first content item corresponding to a specific device platform,
the at least one of the second content items comprises a logo; and
arranging the at least one of the second content items according to the screen configuration of the specific device platform comprises selecting a specific location for the logo according to the screen configuration of the specific device platform.

6. The method of claim 1 , for each version of the first content item corresponding to a specific device platform, arranging the at least one of the second content items according to the screen configuration of the specific device platform comprises:
dividing the screen of the specific device platform into a m×n grid; and
arranging the at least one of the second content items based on the m×n grid.

7. The method of claim 1 , wherein:
each second content item has a corresponding network link for accessing the second content item;
each version of the first content item comprises at least one network link respectively referencing the at least one of the second content items.

8. The method of claim 1 , further comprising
for each version of the first content item, generating a network link for accessing the version of the first content item.

9. The method of claim 1 , further comprising:
receiving a request for the first content item from a specific device;
determining a specific device platform of the specific device;
selecting a specific version of the first content item corresponding to the specific device platform; and
sending the specific version of the first content item to the specific device in response to the request.

10. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
construct a plurality of versions of a first content item respectively for a plurality of device platforms, the first content item comprising one or more second content items, comprising:
for each version of the first content item corresponding to a specific device platform,
select at least one of the second content items to be included in the version of the first content item based on a screen configuration of the specific device platform, wherein the screen configuration comprises an orientation determined by a mobile device hardware; and
arrange the at least one of the second content items for presentation on a screen of the specific device platform according to the screen configuration of the specific device platform and a hierarchy of the one or more second content items,

wherein when the second content items comprise a text block, an image, and a title component, the arranging of the second content items comprises:
determining a location for each of the text block, the image, and the title component relative to each other on a screen of the specific device platform based on the screen configuration and the hierarchy of the one or more second content items,
determining an amount of text included in the text block based on the screen configuration,
determining a crop amount for the image based on the screen configuration, and
determining a font size for the title component based on the screen configuration.

11. The media of claim 10 , wherein for each device platform, the screen configuration of the device platform comprises a size, an aspect ratio, and a resolution of a screen of the device platform.

12. The media of claim 10 , wherein for each version of the first content item corresponding to a specific device platform,
arrange the at least one of the second content items according to the screen configuration of the specific device platform comprises crop or resize the image to a specific size according to the screen configuration of the specific device platform.

13. The media of claim 10 , wherein:
for each version of the first content item corresponding to a specific device platform, select the at least one of the second content items based on the screen configuration of the specific device platform comprises:
determine whether to include the text block in the version of the first content item based on the screen configuration of the specific device platform; and
if the text block is included in the version of the first content item, determine the amount of text included in the text block based on the screen configuration of the specific device platform such that a number of lines of the text is determined based on a height of the text block.

14. The media of claim 10 , wherein for each version of the first content item corresponding to a specific device platform,
the at least one of the second content items comprises a logo; and
arrange the at least one of the second content items according to the screen configuration of the specific device platform comprises select a s

Assignees

• Facebook Inc

Inventors

• Matas Michael
• Hwang Sharon Nian You

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06F16/9577

  Optimising the visualization of content, e.g. distillation of HTML documents · CPC title

• G06F40/106 Primary

  Display of layout of documents; Previewing · CPC title

• G06F17/30905

  Physics · mapped topic

• G06F17/212 Primary

  Physics · mapped topic