Prioritization of messages within gallery

Patent metadata

Field	Value
Publication number	US-9430783-B1
Application number	US-201514808283-A
Country	US
Kind code	B1
Filing date	Jul 24, 2015
Priority date	Jun 13, 2014
Publication date	Aug 30, 2016
Grant date	Aug 30, 2016

Abstract

In some embodiments, a computer implemented method of processing messages may include creating a gallery using messages received from user devices; scanning the messages to identify a selected message of messages; receiving, from an owner of the brand, a prioritization of the selected message; prioritizing, in response to the prioritization, the selected message in the gallery; and supplying the gallery to a user device for display to a user of the user device.

First claim

What is claimed is:

1. A computer implemented method of processing messages, the method comprising:
creating a gallery using a plurality of messages received from a plurality of user devices;
scanning the plurality of messages to identify a selected message of the plurality of messages that includes a brand;
receiving, from an owner of the brand, a prioritization of the selected message;
prioritizing, in response to the prioritization, the selected message in the gallery; and
supplying the gallery to a user device for display to a user of the user device.

2. The computer implemented method of claim 1 , wherein the gallery is associated with an event.

3. The computer implemented method of claim 1 , wherein the plurality of user devices are located within a geofence.

4. The computer implemented method of claim 1 , wherein the selected message includes visual content.

5. The computer implemented method of claim 4 , wherein the visual content is at least one of a photograph or a video.

6. The computer implemented method of claim 4 , wherein the scanning includes using optical character recognition techniques on the visual content to identify the selected message.

7. The computer implemented method of claim 1 , wherein the scanning includes identifying logos or graphics, within the selected message, associated with the brand.

8. The computer implemented method of claim 1 , wherein the scanning includes text based word matching of textual content of the selected message.

9. The computer implemented method of claim 1 , wherein the receiving of the prioritization includes receiving consideration from the owner of the brand.

10. The computer implemented method of claim 1 , wherein the receiving of the prioritization includes receiving selection of the selected message from an online dashboard including a plurality of branded messages associated with the brand.

11. The computer implemented method of claim 1 , wherein the creating of the gallery is controlled by a party that allows multiple owners of different brands to prioritize the plurality of messages.

12. The computer implemented method of claim 1 , wherein the gallery is available for supplying for a specified transitory period.

13. The computer implemented method of claim 12 , wherein each of the plurality of messages is displayed in sequence for a specified period of time, and wherein the gallery may be repeatedly displayed only before expiration of the specified transitory period.

14. The computer implemented method of claim 1 , wherein the prioritization comprises prioritizing a placement of the selected message within the gallery.

15. A server to process messages, the server comprising:
a processor; and
a memory storing instructions that, when executed by the processor, configure the server to:
create a gallery using a plurality of messages received from a plurality of user devices;
scan the plurality of messages to identify a selected message of the plurality of messages that includes a brand;
receive, from an owner of the brand, a prioritization of the selected message;
prioritize, in response to the prioritization, the selected message in the gallery; and
supply the gallery to a user device for display to a user of the user device.

16. The server of claim 15 , wherein the gallery is associated with an event.

17. The server of claim 15 , wherein the plurality of user devices are located within a geofence.

18. The server of claim 15 , wherein the scanning includes using optical character recognition techniques on visual content of the plurality of messages to identify the selected message.

19. The server of claim 15 , wherein the scanning includes identify logos or graphics, within the selected message, associated with the brand.

20. The server of claim 15 , wherein the scanning includes text based word matching of textual content of the selected message.

Assignees

• Snapchat Inc

Inventors

• Sehn Timothy Michael

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06F40/279

  Recognition of textual entities · CPC title

• G06Q30/0276 Primary

  Advertisement creation · CPC title

• H04W4/021 Primary

  Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences · CPC title

• H04W4/12

  Messaging; Mailboxes; Announcements · CPC title