System, method and computer program product for updating advertising data for recorded video data

Patent metadata

Field	Value
Publication number	US-9414009-B2
Application number	US-201414322089-A
Country	US
Kind code	B2
Filing date	Jul 2, 2014
Priority date	Dec 12, 2009
Publication date	Aug 9, 2016
Grant date	Aug 9, 2016

Abstract

A method is disclosed including but not limited to reading at a multimedia processor end user device, a playback advertising identifier in an advertising video data associated with a trigger detected from a replacement advertising video data, the advertising identifier indicating particular advertising data; logging the advertising identifier with the trigger detected and time of day in an As Run Log at the end user device; and sending the As Run Log to a data distribution system server.

First claim

What is claimed is:

1. A computerized method for advertising, the method comprising;
reading at a multimedia processor end user device, a playback advertising identifier in an advertising video data associated with a trigger detected from a replacement advertising video data, the advertising identifier indicating particular advertising data;
detecting an indicator in the video data stream; sending a request for replacement advertising to an advertising server when the indicator signals that the replacement advertising data is to be received as an advertising data stream from an advertising server; receiving replacement advertising data from the DVR when the indicator signals that the replacement advertising data is to be received from storage on the DVR.

2. The method of claim 1 , the method further comprising:
suspending fast forward commands on the DVR during the display streaming of the replacement advertising data.

3. The method of claim 1 , wherein the trigger is a Society for Cable Television Engineers 104 trigger.

4. The method of claim 1 , wherein the trigger is a Society for Cable Television Engineers 35 trigger.

5. The method of claim 2 , wherein the advertising identifier is an international standard code identifier code assigned to the advertising data and inserted into the video data stream in a data distribution system server.

6. A non-transitory computer readable medium, containing computer executable instructions that when executed by a processor perform functions that stream video data advertising during replay of recorded data, the computer program comprising:
instructions to read at a multimedia processor end user device, a playback advertising identifier in an advertising video data associated with a trigger detected from a replacement advertising video data, the advertising identifier indicating particular advertising data;
instructions to detect an indicator in the video data stream; sending a request for replacement advertising to an advertising server when the indicator signals that the replacement advertising data is to be received as an advertising data stream from an advertising server; and
instructions to receive replacement advertising data from the DVR when the indicator signals that the replacement advertising data is to be received from storage on the DVR.

7. The medium of claim 6 , the computer program further comprising:
instructions to suspend fast forward commands on the MIR during the streaming of the replacement advertising data.

8. The medium of claim 6 , wherein the trigger is a Society for Cable Television Engineers 104 trigger.

9. The medium of claim 6 , wherein the trigger is a Society for Cable Television Engineers 35 trigger.

10. The medium of claim 6 , wherein the advertising identifier is an international standard code identifier code assigned to the advertising data and inserted into the video data stream in the data distribution system server.

11. A computer program product, comprising:
a processor in data communication with a tangible computer readable medium; a computer program embedded in the tangible computer readable medium, the computer program comprising computer executable instructions that when executed by a processor perform functions to replace advertising data during replay of recorded video data, the computer program comprising:
instructions to read at a multimedia processor end user device, a playback advertising identifier in an advertising video data associated with a trigger detected from a replacement advertising video data, twee advertising identifier indicating particular advertising data;
instructions to detect an indicator in the video data stream; sending a request for replacement advertising to an advertising server when the indicator signals that the replacement advertising data is to be received as an advertising data stream from an advertising server; and
instructions to receive replacement advertising data from the DVR when the indicator signals that the replacement advertising data is to be received from storage on the DVR.

12. The computer program product of claim 11 , the computer program further comprising:
instructions to suspend fast forward commands during the display of the replacement advertising data stream.

13. The computer program product of claim 11 , wherein the bigger is a Society for Cabe Television Engineers 104 trigger.

14. The computer program product of claim 11 , wherein the trigger is a Society for Cable Television Engineers 35 trigger.

15. The computer program product of claim 11 , wherein the advertising identifier is an international standard code identifier code assigned to the advertising data and inserted into the video data stream in the data distribution system server.

Assignees

• At & T Ip I Lp

Inventors

• Wilson Brian
• Coppa Frank
• Kennedy Larry

Classifications

• H04N21/44008

  involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream (arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59) · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N21/4334 Primary

  Recording operations (recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27) · CPC title

• G11B27/036 Primary

  Insert-editing · CPC title

• G11B27/28

  by using information signals recorded by the same method as the main recording {(G11B27/22 takes precedence)} · CPC title