Information conveyance effect measuring system, information conveyance effect measuring method, determination device, determination method, and recording medium

Patent metadata

Field	Value
Publication number	US-9401964-B2
Application number	US-201213631029-A
Country	US
Kind code	B2
Filing date	Sep 28, 2012
Priority date	Sep 30, 2011
Publication date	Jul 26, 2016
Grant date	Jul 26, 2016

Abstract

An advertisement display device displays an outdoor advertising image and emits light (advertisement ID light) modulated in accordance with the advertisement ID and having the luminance changed temporally in the same direction as the display direction of the outdoor advertising image. Receiving the advertisement ID light, a portable terminal demodulates and decodes it to acquire the advertisement ID and sends advertisement recognition information including the advertisement ID, time, location of the portable terminal, direction from the portable terminal to the advertisement display device, and terminal ID to a server. The server aggregates the advertisement recognition information for each advertisement and for each time window and creates advertising effect information.

First claim

What is claimed is:

1. An information conveyance effect measuring system including a visual information conveyance device, a mobile terminal device, and an information output device generating and outputting information of an available range of a conveyance effect of visual information, wherein:
the visual information conveyance device comprises:
a display displaying the visual information; and
a light emitter emitting visible light modulated by identification information of the visual information, wherein a range of access of the visible light is a range in which the visual information is visually recognizable,

the terminal device comprises:
an imaging device;
a first processor obtaining the identification information by demodulating the visible light when an image based on the visible light is included in an image captured by the imaging device;
a location detector detecting a current location of the terminal device when the image based on the visible light is included in the image captured by the imaging device; and
a transmitter transmitting (i) the identification information, which is obtained by the first processor, and (ii) current location information, which indicates the current location of the terminal device detected by the location detector, to the information output device, and

the information output device comprises:
a storage storing location information of the display;
an information receiver receiving the identification information and the current location information transmitted by the transmitter; and
a second processor generating and outputting the information of the available range, relative to a location of the display, of the conveyance effect of the visual information displayed by the display, based on the location information stored in the storage and the identification information and the current location information received by the information receiver.

2. The information conveyance effect measuring system according to claim 1 , wherein the information generated and output by the information output device is information of an attained range of the visual information.

3. The information conveyance effect measuring system according to claim 1 , wherein:
the terminal device further comprises a time acquirer acquiring a time at which the identification information is obtained by the first processor;
the transmitter transmits information of the time acquired by the time acquirer along with the identification information and the location information;
the information receiver receives the information of the time along with the identification information and the location information; and
the second processor generates and outputs the information of the available range of the conveyance effect of the visual information for each of a plurality of time windows based on the location information stored in the storage, the identification information, the current location information, and the information of the time.

4. The information conveyance effect measuring system according to claim 1 , wherein the light emitter emits the visible light in a same direction as a direction in which the display displays the visual information.

5. An information conveyance effect measuring method of a system including a visual information conveyance device, a mobile terminal device, and an information output device generating and outputting information of an available range of a conveyance effect of visual information, the method comprising:
displaying the visual information on the visual information conveyance device;
emitting, from the visual information conveyance device, visible light modulated by identification information of the visual information, wherein a range of access of the visible light is a range in which the visual information is visually recognizable;
imaging an image by the terminal device;
obtaining, by the terminal device, the identification information by demodulating the visible light when an image based on the visible light is included in the image imaged by the terminal device;
detecting, by the terminal device, a current location of the terminal device when the image based on the visible light is included in the image imaged by the terminal device;
transmitting, by the terminal device, (i) the identification information, which is obtained by the demodulating the visible light, and (ii) current location information, which indicates the detected current location of the terminal device, to the information output device;
receiving, by the information output device, the identification information and the current location information transmitted by the terminal device; and
generating and outputting, by the information output device, the information of the available range, relative to a location of the visual information conveyance device, of the conveyance effect of the visual information displayed by the visual information conveyance device, based on stored location information of the visual information conveyance device and the received identification information and the received current location information.

6. An information output device generating and outputting information of an available range of a conveyance effect of visual information, the information output device being a component of an information conveyance effect measuring system which further includes (i) a visual information conveyance device comprising a display displaying the visual information and a light emitter emitting visible light modulated by identification information of the visual information, wherein a range of access of the visible light is a range in which the visual information is visually recognizable, and (ii) a mobile terminal device comprising an imaging device, a first processor obtaining the identification information by demodulating the visible light when an image based on the visible light is included in an image captured by the imaging device, and a location detector detecting a current location of the terminal device when the image based on the visible light is included in the image captured by the imaging device, the terminal device transmitting the identification information, which is obtained by the first processor, and the detected current location of the terminal device, to the information output device, and the information output device comprising:
an information receiver receiving the identification information and the current location of the terminal device transmitted from the terminal device; and
a second processor generating and outputting the information of the available range, relative to a location of the display, of the conveyance effect of the visual information displayed by the display, based on location information of the display and the identification information and the current location of the terminal device received by the information receiver.

7. An information output method of generating and outputting information of an available range of a conveyance effect of visual information, the method being performed by an information output device which is a component of an information conveyance effect measuring system, the system further including (i) a visual information conveyance device comprising a display displaying the visual information and a light emitter emitting visible light modulated by identification information of the visual information, wherein a range of access of the visible light is a range in which the visual information is visually recognizable, and (ii) a mobile terminal device comprising an imaging device, a processor obtaining the identification information by demodulating the visible light when an image based on the visible light is included in an image captured by the imaging device, and a location detector

Assignees

• Casio Computer Co Ltd

Inventors

• Iizuka Nobuo

Classifications

• H04M1/7253

  Electricity · mapped topic

• G06Q30/0241 Primary

  Advertisements · CPC title

• H04W4/206

  Electricity · mapped topic

• H04L67/18

  Electricity · mapped topic

• H04L67/20 Primary

  Electricity · mapped topic