Driving computer displays with customization options and collecting customization specifications

Patent metadata

Field	Value
Publication number	US-9400997-B2
Application number	US-201414316623-A
Country	US
Kind code	B2
Filing date	Jun 26, 2014
Priority date	Jun 26, 2013
Publication date	Jul 26, 2016
Grant date	Jul 26, 2016

Abstract

A product image depicting a customizable product with one or more annotations is displayed. Each annotation of the one or more annotations identifies an attribute group location upon the customizable product that represents an attribute group comprising one or more attributes of the customizable product that may be customized. A selection of a particular attribute group location of the attribute group location identified by the one or more annotations is received. The particular attribute group location represents a particular attribute group. In response to receiving the selection, information relating to one or more attributes included in the particular attribute group is displayed. An attribute selection shape comprising a plurality of regions, each of which represent an attribute of the particular attribute group may be displayed.

First claim

What is claimed is:

1. A data processing method comprising:
using a first computer, driving generating a graphical user interface display of a product image on a second computer that depicts a customizable product with one or more annotations, wherein each annotation of the one or more annotations identifies an attribute group location upon the customizable product that represents an attribute group comprising a plurality of attributes of the customizable product that may be customized;
using the first computer, receiving a first electronic message comprising a selection of a particular attribute group location identified by the one or more annotations, wherein the particular attribute group location represents a particular attribute group;
using the first computer, in response to receiving the selection of the particular attribute group location, driving generating an updated graphical user interface display on the second computer of information relating to the plurality of attributes included in the particular attribute group, wherein the updated graphical user interface includes the product image, an attribute selection shape displaying a plurality of regions and an attribute image area displaying a plurality of attribute images, wherein each attribute of the plurality of attributes corresponds to a different region of the plurality of regions and a different attribute image of the plurality of attributes, wherein the attribute image area is distinct from the product image and is displayed at the selected particular attribute group location;
using the first computer, receiving a second electronic message comprising a selection of a particular region of the plurality of regions;
using the first computer, in response to receiving the selection of the particular region, driving generating a second updated graphical user interface on the second computer that displays the product image, the attribute selection shape, the attribute image area and a plurality of customization options for the corresponding attribute of the particular region, wherein each customization option of the plurality of customization options corresponds to a respective attribute image;
using the first computer, receiving a third electronic message comprising a selection of a particular customization option of the plurality of customization options;
using the first computer, in response to receiving the selection of the particular customization option, driving generating a third updated graphical user interface on the second computer that displays the product image, the attribute selection shape, the attribute image area and the plurality of customization options, wherein the respective attribute image of the particular customization option replaces a currently displayed attribute image of the plurality of attribute images for the corresponding attribute of the particular region within the attribute image area.

2. The method of claim 1 , wherein the attribute selection shape is a wheel and the plurality of regions are slices of the wheel, and the method further comprising:
in response to receiving the selection of the particular region, determining that the corresponding attribute of the particular region is different than a currently selected attribute;
in response to determining that the corresponding attribute of the particular region is different than the currently selected attribute, rotating the wheel to a position where a slice representing the particular region is at a location identifying the corresponding attribute of the particular region as a new currently selected attribute.

3. The method of claim 1 , wherein an appearance of a border surrounding the respective attribute image of the particular customization option indicates that the selection of the particular customization option for the corresponding attribute of the particular region was-received.

4. The method of claim 1 , further comprising:
determining that the particular customization option is different than a default option for customizing the corresponding attribute of the particular region;
based on the determining that the particular customization option is different than the default option, selecting a border type for the respective attribute image of the particular customization option, wherein the border type indicates that the particular customization option selected for customizing the corresponding attribute of the particular region is different than the default option, wherein the respective attribute image of the particular customizable option is displayed in association with a border of the border type.

5. The method of claim 1 comprising:
receiving a specification from a maker system identifying a first attribute as a base attribute of the customizable product and not identifying a second attribute as a base attribute of the customizable product;
in response to determining that the corresponding attribute of the particular region is the first attribute, driving generating the third updated graphical user interface on the second computer by causing the product image to be updated with a different product image related to the particular customization option;
in response to determining that the corresponding attribute of the particular region is the second attribute, driving generating the third updated graphical user interface on the second computer by displaying the respective attribute image of the particular customization option without updating the product image.

6. The method of claim 1 comprising:
wherein the product image is a prior product image;
in response to receiving the selection of the particular attribute group location, causing display of an updated product image that is a zoomed in version of the prior product image zoomed in on the particular attribute group location and a region surrounding the particular attribute group location;
wherein the updated product image is displayed in place of the prior product image and depicts less than an entire portion of the customizable product visible in the prior product image.

7. The method of claim 1 comprising:
wherein the product image is a prior product image;
in response to receiving the selection of the particular attribute group location, causing display of an updated product image;
receiving a selection of a particular option for customizing a particular attribute in the particular attribute group;
determining that the particular option is different than a default option;
in response to the determining that the particular option is different than the default option, displaying a deemphasized version of the updated product image in place of the updated product image.

8. The method of claim 7 wherein the deemphasized version of the updated product image is one or more of a less bright version of the updated product image, a blurred version of the updated product image, or a differently colored version of the updated product image.

9. The method of claim 1 comprising:
for each attribute of a plurality of attributes for which a selection of any customization option for customizing the attribute has been received, causing display of an attribute image depicting a selected customization option in association with an attribute location corresponding to the attribute;
wherein, for each attribute of the plurality of attributes for which no selection of any customization option has been received for customizing the attribute, no attribute image is displayed.

10. The method of claim 1 comprising:
receiving a selection of a particular option for customizing a particular attribute in the particular attribute group;
determining that no selection of a customization option has been rece

Assignees

• Zazzle Inc

Inventors

• Beaver Jeffrey J
• Ananthakrishnan Siddharth

Classifications

• G06F40/169

  Annotation, e.g. comment data or footnotes · CPC title

• G06F16/986

  Document structures and storage, e.g. HTML extensions · CPC title

• G06F3/04842

  Selection of displayed objects or displayed text elements (G06F3/0482 takes precedence) · CPC title

• G06Q30/0643 Primary

  graphically representing goods, e.g. 3D product representation · CPC title

• G06F3/0482

  Interaction with lists of selectable items, e.g. menus · CPC title