System and method for deriving income from URL based context queries

Patent metadata

Field	Value
Publication number	US-9400987-B2
Application number	US-201113236181-A
Country	US
Kind code	B2
Filing date	Sep 19, 2011
Priority date	Nov 18, 2008
Publication date	Jul 26, 2016
Grant date	Jul 26, 2016

Abstract

A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.

First claim

The invention claimed is:

1. A method comprising the steps:
receiving, at a computing device over a network, a user context query from a user, wherein the user context query is formatted as a parameter of a uniform resource locator (URL) and comprises at least one user context criteria;
formulating, via at least one processor of the computing device, a network data query based on the at least one user context criteria, said formulating comprises configuring the network data query based on user data relating to the querying user corresponding to a context of most interest to the user;
identifying, via at least one processor of the computing device, at least one entry from a plurality of entries in a context query bid database that relates to the at least one user context criteria based on the formulated network data query, wherein each of the plurality of entries comprises at least one bid context criteria, a bid amount, an identification of an advertiser, and an identification of at least one advertisement;
selecting, via at least one processor of the computing device, one of the identified at least one of the plurality of entries on the context query bid database, wherein the selected one of the plurality of entries on the context query bid database has the highest bid amount;
retrieving, at the computing device over the network by the computing device, at least one entry from an advertisement database such that an identification of an advertiser and an identification of an advertisement on the at least one entry from the advertisement database matches the identification of the advertiser and the identification of the at least one advertisement on the selected one of the plurality of entries on the context query bid database, wherein each entry on the advertisement database comprises an identification of an advertiser, an identification of an advertisement, and at least one advertisement data object; and
generating, via at least one processor of the computing device, a dynamic webpage having content relating to the user context query.

2. The method of claim 1 wherein in the formulating step, only entries in the context query bid database are identified wherein the at least one bid context criteria on the identified one of the plurality of entries on the context query bid database is an exact match to the at least one context criteria on the user context query.

3. The method of claim 1 wherein in the formulating step, entries in the context query bid database are identified wherein the at least one bid context criteria on the identified one of the plurality of entries on the context query bid database and the at least one context criteria on the user context query both relate to at least a single entity.

4. The method of claim 1 wherein in the formulating step, entries in the context query bid database are identified wherein the at least one bid context criteria on the identified one of the plurality of entries on the context query bid database and the at least one context criteria on the user context query both relate to a single topic.

5. The method of claim 1 wherein in the formulating step, entries in the context query bid database are identified wherein the at least one bid context criteria on the identified one of the plurality of entries on the context query bid database relate to at least one entity that is closely related to a second at least one entity that relates to the at least one context criteria on the user context query.

6. The method of claim 1 wherein in the formulating step, entries in the context query bid database are identified wherein the at least one bid context criteria on the identified one of the plurality of entries on the context query bid database relate to at least one topic that is closely related to a second at least one topic that relates to the at least one context criteria on the user context query.

7. The method of claim 1 wherein the each entry on the context query bid database additionally includes a targeting context having at least one targeting context criteria, wherein each matching entry in the context query bid database is evaluated to determine that the user falls within the targeting context.

8. The method of claim 7 wherein for each matching entry in the context query bid database, profile data, spatial data, temporal data, social data and topical data available to the network relating to the user and the targeting context criteria in the matching entry are searched to determine that the user falls within the targeting context of the matching entry.

9. The method of claim 1 wherein the user interface event is selected from the list: click on the inserted at least one data object, mouseover the inserted at least one data object.

10. The method of claim 1 wherein the user interface is the display of the inserted at least one data object.

11. The method of claim 1 wherein the fee charged to the advertiser is selected from the list: cost-per-click (CPC) fee, cost-per-impression (CPM) fee.

12. The method of claim 1 , further comprising:
inserting, via the network, the at least one data object of the at least one entry from the advertisement database into the dynamic webpage;
transmitting, over the network, the dynamic webpage to the user; and
charging the advertiser a fee associated with the selected one of the plurality of entries on the context query bid database when a user interface event relating to the dynamic webpage occurs.

13. The method of claim 1 , wherein said formulating the network data query based on the at least one user context criteria so as to identify at least one entry in a context query bid database that relates to the at least one user context criteria comprises:
searching for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context.

14. A system comprising:
a plurality of processors;
a user context query receiving module implemented by at least one of said plurality of processors that receives user context queries from users, wherein each user context query is formulated as a parameter of a uniform resource locator (URL) and comprises at least one user context criteria;
a context query bid search module implemented by at least one of said plurality of processors that formulates, for each user context query received by the user context query receiving module, a network data query based on the at least one user context criteria, said formulating comprises configuring the network data query based on user data relating to the querying user corresponding to a context of most interest to the user;
the user context query bid search module identifies at least one entry from a plurality of entries in a context query bid database that relates to the at least one context criteria based on the formulated network data query, wherein each of the plurality of entries comprises at least one bid context criteria, a bid amount, an identification of an advertiser, and an identification of at least one advertisement;
a bid selection module implemented by at least one of said plurality of processors that selects, for each user context query processed by the context query bid search module, one of the identified at least one of the plurality of entries on the context query bid database, wherein the selected one of the plurality of entries on the context query bid database has the highest bid amount;
an advertisement retrieving module implemented by at least one of said plurality of processors that retrieves, for each of the selected one of the plurality of entries on t

Assignees

• Nair Rahul
• Davis Marc Eliot
• Higgins Christopher William
• King Simon P
• Excalibur Ip Llc

Inventors

• Nair Rahul
• Davis Marc Eliot
• Higgins Christopher William
• King Simon P

Classifications

• G06F16/9535

  Search customisation based on user profiles and personalisation · CPC title

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0256

  User search · CPC title

• G06Q30/0269 Primary

  based on user profile or attribute · CPC title

• G06F16/9566

  URL specific, e.g. using aliases, detecting broken or misspelled links · CPC title