System for serving data that matches content related to a search results page

US9396261B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-9396261-B2
Application numberUS-78977907-A
CountryUS
Kind codeB2
Filing dateApr 25, 2007
Priority dateApr 25, 2007
Publication dateJul 19, 2016
Grant dateJul 19, 2016

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  2. Abstract

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Abstract

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A system is described for serving data matching content in a search engine marketing system. The system may include a processor, an interface and a memory. The memory may be operatively connected to the processor and may store a page, a content related to the page, a set of terms and a data. The interface may be operatively connected to the memory and the processor and may be used to communicate with a user. The processor may identify a page and a content, perform a semantic analysis on the content to generate a set of terms, match the set of terms to a data, add the data to the page, and the serve the page to a user via the interface.

First claim

Opening claim text (preview).

What is claimed is: 1. A method for serving data that matches content related to a search results page, comprising: receiving a query from a user through a user interface displayed on a user device; retrieving a first number of search results related to the query; retrieving a second number of sponsored advertisements related to the query from a sponsored search server; determining an amount of available space for additional advertisements on a display screen of the user dev…

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What does patent US9396261B2 cover?
A system is described for serving data matching content in a search engine marketing system. The system may include a processor, an interface and a memory. The memory may be operatively connected to the processor and may store a page, a content related to the page, a set of terms and a data. The interface may be operatively connected to the memory and the processor and may be used to communicat…
Who is the assignee on this patent?
Madhavan Anand, Kapur Shyam, Carinio Matthew, and 1 more
What technology area does this patent fall under?
Primary CPC classification G06Q30/0256. Mapped technology areas include Physics.
When was this patent published?
Publication date Tue Jul 19 2016 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).