Shelf-type display module

Patent metadata

Field	Value
Publication number	US-9384684-B2
Application number	US-201414547778-A
Country	US
Kind code	B2
Filing date	Nov 19, 2014
Priority date	Mar 6, 2013
Publication date	Jul 5, 2016
Grant date	Jul 5, 2016

Abstract

A shelf-type display module includes a carrier tray assembly including a carrier tray having a top, a bottom, a plurality of tracks and at least one light. The plurality of tracks protrude from the top of the carrier tray and the at least one light is mounted to the bottom of the carrier tray. An insert tray includes a main body having components for holding products for display and components for mating with the plurality of tracks on the carrier tray. The components of the main body that mate with the plurality of tracks on the carrier tray slide along the plurality of tracks from a right side to a left side of the carrier tray or from the left side to the right side of the carrier tray.

First claim

What is claimed is:

1. A display shelf comprising:
a base for supporting product in a retail store;
a detachable front assembly comprising:
a main body detachably mounted to a front of the base;
a fanfold extrusion housed in the main body of the detachable front assembly, the fanfold extrusion including at least two label sleeves for receiving labels that provide relevant information to employees about the products being supported by the base; and
a cover comprising a lens mounted to a lens back plate and being rotatably coupled to the main body to enclose and hide the fanfold extrusion within the main body, wherein a graphic is sandwiched between the lens and the lens back plate and provides relevant information to customers about the products being supported by the base.

2. The display shelf of claim 1 , wherein the main body of the detachable front assembly comprises an angled component and an upper component, wherein a back of the angle component mounts to the front of the base and wherein a bottom of the upper component mounts to a top of the base.

3. The display shelf of claim 2 , wherein the upper component of the main body comprises a transparent material, the transparent material of the upper component transmits light that shines upwardly from at least one light attached to a bottom of the base and through an opening in the base.

4. The display shelf of claim 1 , wherein the fanfold extrusion comprises a single, continuous extruded material having a first label sleeve coupled to a second label sleeve by a hinge.

5. The display shelf of claim 4 , wherein the first label sleeve comprises a front piece coupled to a back piece by a bottom connecting piece, wherein the bottom connecting piece of the first label sleeve encloses a bottom of the first label sleeve and wherein the front piece and the back piece of the first label sleeve bias together to hold at least one label in place.

6. The display shelf of claim 5 , wherein the second label sleeve comprises a front piece coupled to a back piece by a bottom connecting piece, wherein the bottom connecting piece of the second label sleeve encloses a bottom of the second label sleeve and wherein the front piece and the back piece of the second label sleeve bias together to hold at least one label in place.

7. The display shelf of claim 1 , wherein the base is coupled to uprights on a gondola display unit using a pair of shelf brackets that are mounted to the base.

8. A display shelf comprising:
a base having a front side;
a front body attached to the front side of the base and including an angled component mounted to the front side of the base and an upper component mounted to a top of the base;
at least one label sleeve attached to the front body; and
a cover rotatably coupled to the front body and enclosing the at least one label sleeve, wherein the cover includes a graphic that provides relevant information to customers about products being supported by the base;
wherein the upper component of the front body comprises a transparent material that transmits light that shines upwardly from at least one light attached to a bottom of the base and through an opening in the base.

9. The display shelf of claim 8 , wherein the at least one label sleeve and the hinge are made of a single, continuous extrusion.

10. The display shelf of claim 8 , wherein the at least one label sleeve comprises a front piece coupled to a back piece by a bottom connecting piece, wherein the bottom connecting piece encloses a bottom of the at least one label sleeve and wherein the front piece and the back piece of the at least one label sleeve bias together to hold at least one label in place.

11. The display shelf of claim 8 , wherein the cover comprises a lens mounted to a lens back plate, wherein the graphic is located between the lens and the lens back plate.

12. The display shelf of claim 8 , wherein the front side of the base is angled and the angled component of the front body is mounted to the angled front side of the base.

13. The display shelf of claim 8 , wherein the base is coupled to uprights on a gondola display unit using a pair of shelf brackets that are mounted to the base.

14. A method of accessing labels on a display shelf, the method comprising:
lifting a cover that is rotatably coupled to a front body and is attached to a front side of a display shelf from a closed position to an opened position, wherein the cover includes a transparent lens, a lens back plate and a graphic located between the transparent lens and the lens back plate, wherein the graphic provides relevant information to customers about products being supported by the display shelf; and
rotating a first transparent label sleeve holding at least one price label about a hinge that connects the first transparent label sleeve to a second transparent label sleeve holding another at least one price label, wherein the first and second transparent label sleeves and the hinge are made of a single, continuous extrusion and are located behind the cover.

15. The method of claim 14 , further comprising viewing the at least one price label located in the second transparent label sleeve.

16. The method of claim 14 , further comprising scanning with a scanner the at least one price label that is located in the second transparent label sleeve.

17. The method of claim 14 , further comprising releasing the cover that is rotatably coupled to the front body and is attached to the front side of the display shelf so that the cover returns to a closed position.

Assignees

• Target Brands Inc

Inventors

• Theisen Jennifer A
• Stafford William Y
• Zobel Erin L
• Martell Timothy J
• Weshler Benjamin

Classifications

• Y10T29/49826

  Assembling or joining · CPC title

• Y10T29/49817

  with other than ancillary treating or assembling · CPC title

• F21V33/00

  Structural combinations of lighting devices with other articles, not otherwise provided for · CPC title

• A47F2005/165

  with inclined display surface · CPC title

• A47F5/16

  Platform-type show stands with flat, inclined, or curved upper surface · CPC title