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Patent metadata

Field	Value
Publication number	US-9355185-B2
Application number	US-201314083320-A
Country	US
Kind code	B2
Filing date	Nov 18, 2013
Priority date	Jun 28, 2010
Publication date	May 31, 2016
Grant date	May 31, 2016

Abstract

An online article is enhanced by displaying, in association with the article, supplemental content that includes entities that are extracted from the article and/or entities that are related to entities that are extracted from the article. The supplemental content further includes information about each of the entities. The information about an entity may be obtained by searching for the entity in one or more searchable repositories of data. For example, the supplemental content may include, for each entity, video, image, web, and/or news search results. The supplemental content may further include information such as stock quotes, abstracts, maps, scores, and so on. The entities are selected using a variety of analysis and ranking techniques based on contextual factors such as user-specific information, time-sensitive popularity trends, grammatical features, search result quality, and so on. The entities may further be selected for purposes such as generating ad-based revenue.

First claim

What is claimed is:

1. A method comprising:
identifying extracted-from-article entities extracted from content of an article;
identifying a set of related entities, wherein each related entity in the set of related entities is related to at least one of the extracted-from-article entities;
performing searches on the extracted-from-article entities and the set of related entities;
identifying quality search results from the searches based at least on one or more measures of relevancy;
maintaining a plurality of different search results templates, wherein each search results template of the plurality of different search results templates is associated a corresponding set of constraints;
from the extracted-from-article entities and the related entities, selecting a plurality of template-matching entities;
wherein the plurality of template-matching entities includes a first entity and a second entity;
wherein the plurality of template-matching entities are selected based, at least in part, on the quality search results produced for each template-matching entity meeting the constraints for at least one search results template of the plurality of different search results templates;
generating a supplement including two or more sections, each of the two or more sections corresponding to a different template-matching entity of the plurality of template-matching entities;
wherein the two or more sections include a first section that corresponds to the first entity, and a second section that corresponds to the second entity;
wherein each particular section of the two or more sections displays the quality search results obtained for the template-matching entity that corresponds to the particular section;
selecting a first template, of the different search result templates, for the first section based on types of the quality search results to be displayed in the first section;
selecting a second template, of the different search result templates, for the second section based on types of the quality search results to be displayed in the second section;
wherein the first template is different from the second template;
displaying, within the supplement, quality search results in the first section arranged according to the first template, and quality search results in the second section arranged according to the second template;
wherein the method is performed by one or more computing devices.

2. The method of claim 1 , further comprising inserting the supplement into a page comprising the article.

3. The method of claim 1 , wherein the first template specifies to display a first type of search result as an image and a second type of search result as a document description.

4. The method of claim 1 , wherein the step of performing searches comprises:
based on the first entity, determining in which one or more search repositories, of a plurality of search repositories, to conduct one or more first searches for the first entity, the one or more search repositories being less in number than the plurality of search repositories;
identifying multiple search results for the first entity from the one or more first searches.

5. The method of claim 1 ,
wherein the step of performing searches comprises performing two or more searches for the first entity in two or more different search repositories;
wherein a first section of the supplement that corresponds to the first entity is arranged according to a federated search template, the first section comprising different subsections pertaining to the two of more different search repositories.

6. The method of claim 1 , wherein the supplement comprises a plurality of tabs, each of the tabs configured to swap into view a different section, of the two or more sections, that corresponds to the tab, each of the tabs comprising a label identifying the particular entity, of the plurality of template-matching entities, that corresponds to the particular section.

7. The method of claim 1 ,
wherein
the first entity is an extracted-from-article entity extracted from the article; and
the second entity is a related entity, not found in the content of the article, that is related to one or more extracted-from-article entities extracted from the content of the article.

8. A method comprising:
for each particular entity of a plurality of entities, obtaining multiple search results for the particular entity by performing one or more searches for the particular entity;
identifying quality search results, of the multiple search results, based at least on one or more measures of relevancy;
generating a supplement including two or more sections, each of the two or more sections corresponding to a different entity of the plurality of entities;
wherein each particular section of the two or more sections displays the multiple search results obtained for the particular entity, of the plurality of entities, that corresponds to the particular section;
matching a first entity of the plurality of entities to a first template of the different search results templates because the multiple search results to be displayed in a first section include at least a first predefined number of the quality search results in an image category and a second predefined number of the quality search results in a news article category;
matching a second entity of the plurality of entities to a second template of the different search results templates because the multiple search results to be displayed in a second section include at least a third predefined number of the quality search results in a video category and a fourth predefined number of the quality search results in the news article category;
wherein the first template is different from the second template;
wherein the method is performed by one or more computing devices.

9. A method comprising:
generating a supplement to an article of content, the supplement including two or more sections, each section of the two or more sections corresponding to a different entity of a plurality of entities;
selecting the plurality of entities based at least in part upon the content, wherein selecting the plurality of entities comprises:
selecting a first entity of the plurality of entities by extracting the entity from the article of content; and
based on extracted-from article entities extracted from the content of the article, selecting a second entity from a set of related entities not found in the content of the article, that are related to constituent entities extracted from the content of the article;

wherein the supplement comprises a plurality of tabs, each of the tabs configured to swap into view a different section, of the two or more sections, that corresponds to the tab, each of the tabs comprising a label identifying the different entity that corresponds to the different section;
wherein each particular section of the two or more sections displays multiple search results obtained from one or more searches for a particular entity, of the plurality of entities, that corresponds to the particular section;
wherein the method is performed by one or more computing devices.

10. The method of claim 9 , wherein the second entity of the set of related entities is selected based on a co-occurrence frequency of the first entity and the second entity in a corpus of articles.

11. One or more non-transitory computer-readable media storing instructions that, when executed by one or more computing devices, cause:
identifying extracted-from-article entities extracted from content of an article;
identifying a set of related entities, wherein each related entity in the set of related entities is related to at least one of the extracted

Assignees

• Yahoo Inc

Inventors

• Kim Yookyung
• Zhao Hongjian
• Li Xin
• Levich Alexandra
• Chi Tom
• Sui Ming
• Zhao Yihong
• Davis Marc

Classifications

• G06F17/30522

  Physics · mapped topic

• G06F17/3089 Primary

  Physics · mapped topic

• G06F16/958 Primary

  Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking · CPC title

• G06F16/2457

  with adaptation to user needs · CPC title

• G06Q50/10 Primary

  Services · CPC title