Systems and methods for triggering user notifications of media content items

Patent metadata

Field	Value
Publication number	US-9326030-B2
Application number	US-201313953920-A
Country	US
Kind code	B2
Filing date	Jul 30, 2013
Priority date	Jul 30, 2013
Publication date	Apr 26, 2016
Grant date	Apr 26, 2016

Abstract

Systems and methods for triggering user notifications of media content items. An example method may comprise: identifying a user of a content sharing platform; determining that a plurality of media content items has a value of a user interest metric exceeding a defined threshold value, wherein the plurality of media content items is represented by a list of media content items compiled based on a pre-defined criterion, and wherein the user interest metric reflects interest of the user to the plurality of media content items; selecting, among the plurality of media content items, a media content item that has not been accessed by the user; and notifying the user of the media content item.

First claim

The invention claimed is:

1. A method, comprising:
identifying a user of a content sharing platform;
determining, by a processor, that a plurality of media content items has a value of a user interest metric exceeding a defined threshold value, the plurality of media content items represented by a list of media content items compiled based on a pre-defined criterion, the user interest metric reflecting interest of the user to the plurality of media content items, wherein the plurality of media content items is provided by a content channel of the content sharing platform, and wherein the content channel has not been subscribed to by the user;
selecting, by the processor, among the plurality of media content items, a media content item that has not been accessed by the user for playback; and
providing a notification to a notification function of a device employed by the user to notify the user of the media content item, wherein providing the notification further comprises streaming the media content item that has not been accessed by the user for playback for pre-fetching by the device employed by the user to access the content sharing platform.

2. The method of claim 1 , wherein the identifying comprises identifying a user that has not accessed the content sharing platform for at least a defined time period.

3. The method of claim 1 , wherein the identifying comprises identifying a user employing a mobile application to access the content sharing platform.

4. The method of claim 1 , wherein the criterion is provided by one of: a topic of media content items, a source of media content items, a designation of media content items by an authorized user of the content sharing platform.

5. The method of claim 1 , wherein the user interest metric is determined based on a content consumption pattern of the user.

6. The method of claim 1 , wherein the user interest metric is provided by a channel affinity score with respect to the user.

7. The method of claim 1 , wherein the determining comprises determining that the plurality of media content items has a maximum, among two or more pluralities of media content items, value of the user interest metric.

8. The method of claim 1 , wherein the selecting comprises selecting a media content item having at least one of: a pre-defined number of impressions by users of the content sharing platform, or a pre-defined number of clicks by users of the content sharing platform.

9. The method of claim 1 , wherein the selecting comprises selecting a media content item having a pre-defined click-through rate by users of the content sharing platform.

10. The method of claim 1 , wherein the selecting comprises selecting a media content item having a maximum, among the plurality of media content items, click-through rate by users of the content sharing platform.

11. The method of claim 1 , wherein the selecting comprises selecting a media content item that has been created or modified within a pre-defined time period.

12. The method of claim 1 , wherein notifying the user comprises evaluating a notification frequency condition.

13. The method of claim 1 , wherein notifying the user is performed within a defined time of day period.

14. The method of claim 1 , wherein notifying the user is performed via user notification functionality of a device employed by the user to access the content sharing platform.

15. The method of claim 1 , wherein notifying the user is performed while an application providing user access to the content sharing platform is not running.

16. A system comprising:
a memory;
a display; and
a processor, coupled to the memory to:
identify a user of a content sharing platform;
determine that a plurality of media content items has a value of a user interest metric exceeding a defined threshold value, the plurality of media content items represented by a list of media content items compiled based on a pre-defined criterion, the user interest metric reflecting interest of the user to the plurality of media content items, wherein the plurality of media content items is provided by a content channel of the content sharing platform, and wherein the content channel has not been subscribed to by the user;
select, among the plurality of media content items, a media content item that has not been accessed by the user for playback; and
provide a notification to a notification function of a device employed by the user to notify the user of the media content item, wherein providing the notification further comprises streaming the media content item that has not been accessed by the user for playback for pre-fetching by the device employed by the user to access the content sharing platform.

17. The system of claim 16 , wherein the criterion is provided by one of: a topic of media content items, a source of media content items, a designation of media content items by an authorized user of the content sharing platform.

18. The system of claim 16 , wherein the user interest metric is determined based on a content consumption pattern of the user.

19. The system of claim 16 , wherein the determining comprises determining that the plurality of media content items has a maximum, among two or more pluralities of media content items, value of the user interest metric.

20. The system of claim 16 , wherein notifying the user is performed while an application providing user access to the content sharing platform is not running.

21. A non-transitory computer-readable storage medium comprising executable instructions that, when executed by a computer system, cause the computer system to:
identify a user of a content sharing platform;

determine that a plurality of media content items has a value of a user interest metric exceeding a defined threshold value, the plurality of media content items represented by a list of media content items compiled based on a pre-defined criterion, the user interest metric reflecting interest of the user to the plurality of media content items, wherein the plurality of media content items is provided by a content channel of the content sharing platform, and wherein the content channel has not been subscribed to by the user;
select, among the plurality of media content items, a media content item that has not been accessed by the user for playback; and
provide a notification to a notification function of a device employed by the user to notify the user of the media content item, wherein providing the notification further comprises streaming the media content item that has not been accessed by the user for playback for pre-fetching by the device employed by the user to access the content sharing platform.

Assignees

• Google Inc

Inventors

• Lewis Justin
• Paun Ruxandra Georgiana

Classifications

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title

• H04N21/4882

  for displaying messages, e.g. warnings, reminders (arrangements for providing short real-time information to substation in data switching networks H04L12/1895) · CPC title

• H04N21/2665

  Gathering content from different sources, e.g. Internet and satellite · CPC title

• H04N21/2668

  Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles {(information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063)} · CPC title

• H04N21/251

  Learning process for intelligent management, e.g. learning user preferences for recommending movies (details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08) · CPC title