Generating customized content

Patent metadata

Field	Value
Publication number	US-9286397-B1
Application number	US-201313957648-A
Country	US
Kind code	B1
Filing date	Aug 2, 2013
Priority date	Sep 28, 2012
Publication date	Mar 15, 2016
Grant date	Mar 15, 2016

Abstract

Example techniques for generating customized content may include the following operations: receiving a search query from a computing device associated with a user; performing a search of electronic content based on the search query; obtaining a search result based on the search of electronic content; obtaining configurable content that relates to the search query, where the configurable content includes a field that is configurable; identifying user-specific content based on the search query; configuring the field of the configurable content based on the user-specific content to thereby produce configured content; and outputting data corresponding to the search result and the configured content for use in generating a Web page containing the search result and the configured content.

First claim

What is claimed is:

1. A method performed by one or more processing devices, comprising:
receiving a search query from a computing device associated with a user;
performing a search of electronic content based on the search query;
obtaining a search result based on the search of electronic content;
obtaining configurable content that relates to the search query, the configurable content including user-independent content and a field that is configurable wherein the user-independent content comprises advertising and the field comprises a text field;
identifying, based on the search query, user-specific content that describes the user and is responsive to the search query, wherein the user-specific content comprises information obtained from a social network of the user;
configuring the field of the configurable content based on the user-specific content to thereby produce configured content comprising the user-independent content and the user-specific content; and
outputting data corresponding to the search result and the configured content for use in generating an online publication containing the search result and the configured content.

2. The method of claim 1 , further comprising:
obtaining one or more conditions under which the configured content is to be output to the user; and
wherein the search result and the configured content are output in accordance with the one or more conditions.

3. The method of claim 2 , wherein the one or more conditions correspond to a time during which the configured content is to be output.

4. The method of claim 2 , wherein the one or more conditions correspond to a proximity to a location that triggers output of the configured content.

5. The method of claim 1 , wherein the user-independent content comprises advertising, the field comprises a text field, and the user-specific content comprises information obtained from a profile of the user.

6. The method of claim 1 , wherein identifying user-specific content that corresponds to the search query and is responsive to the search query comprises:
determining a factor that is relevant to the search query; and
performing a search for user-specific content based on the factor;
wherein the user-specific content is identified based on the search.

7. The method of claim 6 , wherein determining a factor that is relevant to the search query comprises consulting a database that correlates factors to query content.

8. The method of claim 1 , wherein identifying user-specific content that corresponds to the search query and is responsive to the search query comprises:
obtaining metadata from the electronic content that relates to the search query; and
performing a search for user-specific content based on the metadata;
wherein the user-specific content is identified based on the search.

9. The method of claim 1 , wherein the search result comprises at least one of an online publication and a set of search results comprised of links to online publications.

10. One or more non-transitory machine-readable media storing instructions that are executable by one or more processing devices to perform operations comprising:
receiving a search query from a computing device associated with a user;
performing a search of electronic content based on the search query;
obtaining a search result based on the search of electronic content;
obtaining configurable content that relates to the search query, the configurable content including user-independent content and a field that is configurable, wherein the user-independent content comprises advertising and the field comprises a text field;
identifying, based on the search query, user-specific content that describes the user and is responsive to the search query, wherein the user-specific content comprises information obtained from a social network of the user;
configuring the field of the configurable content based on the user-specific content to thereby produce configured content comprising the user-independent content and the user-specific content; and
outputting data corresponding to the search result and the configured content for use in generating an online publication containing the search result and the configured content.

11. A system comprising:
one or more processing devices; and
one or more non-transitory machine-readable media having instructions stored thereon which, when executed by the one or more processing devices, cause the one or more processing devices to perform operations comprising:
receiving a search query from a computing device associated with a user;
performing a search of electronic content based on the search query; and
obtaining a search result based on the search of electronic content; and

a content management system to perform operations comprising:
obtaining configurable content that relates to the search query, the configurable content including user-independent content and a field that is configurable, wherein the user-independent content comprises advertising, the field comprises a text field;
identifying, based on the search query, user-specific content that describes the user and is responsive to the search query, wherein the user-specific content comprises information obtained from a social network of the user;

configuring the field of the configurable content based on the user-specific content to thereby produce configured content comprising the user-independent content and the user-specific content; and
outputting data corresponding to the search result and the configured content for use in generating an online publication containing the search result and the configured content.

Assignees

• Google Inc

Inventors

• Suleman Dani
• Sze Hobart

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06F16/435 Primary

  Filtering based on additional data, e.g. user or group profiles · CPC title

• G06Q30/0269 Primary

  based on user profile or attribute · CPC title

• G06F17/30864 Primary

  Physics · mapped topic

• H04L67/52

  specially adapted for the location of the user terminal · CPC title