Triggering social pages

Patent metadata

Field	Value
Publication number	US-9275421-B2
Application number	US-201213666909-A
Country	US
Kind code	B2
Filing date	Nov 1, 2012
Priority date	Nov 4, 2011
Publication date	Mar 1, 2016
Grant date	Mar 1, 2016

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for information retrieval. In one aspect, a method includes receiving a search input including one or more search terms; determining whether the search input includes a particular token; in response to determining that the search input includes the particular token, determining whether the one or more search terms are associated with a particular social page; in response to determining that the one or more search terms are associated with the particular social page, providing the particular social page without providing search results.

First claim

What is claimed is:

1. A method comprising:
receiving, at a search service configured to provide both general search results and social search results for a collection of available social pages hosted by a social site, a search input including one or more search terms;
determining that the search input includes a particular token in addition to the one or more search terms, the particular token including one or more particular text characters adjacent to the one or more search terms in the search input, the particular token being a trigger to the search service to search for social pages associated with the one or more search terms;
identifying a particular social page hosted by the social site and responsive to the search input, including:
determining that the one or more search terms identify a particular entity;
searching a collection of available social pages hosted by the social site for both social pages responsive to the search input and for social pages that are associated with the particular entity; and
as a result of searching the collection of available social pages, identifying the particular social page, including determining that the particular entity is associated with the particular social page hosted by the social site and that the particular social page is a verified social page verified to be associated with the particular entity on the social site by the particular entity; and

in response to determining that the search input includes the particular token adjacent to the one or more search terms and determining that the particular entity is associated with the particular social page, providing a search result resource referencing the particular social page without providing general search results responsive to the one or more search terms.

2. The method of claim 1 , further comprising:
prompting the user for input on treatment of future search requests including the particular token.

3. The method of claim 2 , wherein the prompt includes allowing future content automatically for social pages associated with received search requests including the particular token.

4. The method of claim 1 , further comprising:
prompting the user to allow future content from the particular social page.

5. The method of claim 1 , wherein the one or more search terms and the particular token are provided by a user voice input.

6. The method of claim 1 , wherein the one or more search terms include an image.

7. The method of claim 1 , wherein determining that the particular social page is a verified social page verified to be associated with the particular entity on the social site includes determining whether bidirectional links exist between the social page and another resource belonging to the entity.

8. A system comprising:
one or more computers configured to perform operations comprising:
receiving, at a search service configured to provide both general search results and social search results for a collection of available social pages hosted by a social site, a search input including one or more search terms;
determining that the search input includes a particular token in addition to the one or more search terms, the particular token including one or more particular text characters adjacent to the one or more search terms in the search input, the particular token being a trigger to the search service to search for social pages associated with the one or more search terms;
identifying a particular social page hosted by the social site and responsive to the search input, including:
determining that the one or more search terms identify a particular entity;
searching a collection of available social pages hosted by the social site for both social pages responsive to the search input and for social pages that are associated with the particular entity; and
as a result of searching the collection of available social pages, identifying the particular social page, including determining that the particular entity is associated with the particular social page hosted by the social site and that the particular social page is a verified social page verified to be associated with the particular entity on the social site by the particular entity; and

in response to determining that the search input includes the particular token adjacent to the one or more search terms and determining that the particular entity is associated with the particular social page, providing a search result resource referencing the particular social page without providing general search results responsive to the one or more search terms.

9. The system of claim 8 , further configured to perform operations comprising:
prompting the user for input on treatment of future search requests including the particular token.

10. The system of claim 9 , wherein the prompt includes allowing future content automatically for social pages associated with received search requests including the particular token.

11. The system of claim 8 , further configured to perform operations comprising:
prompting the user to allow future content from the particular social page.

12. The system of claim 8 , wherein the one or more search terms and the particular token are provided by a user voice input.

13. The system of claim 8 , wherein the one or more search terms include an image.

14. The system of claim 8 , wherein determining that the particular social page is a verified social page verified to be associated with the particular entity on the social site includes determining whether bidirectional links exist between the social page and another resource belonging to the entity.

Assignees

• Google Inc

Inventors

• Horling Bryan C
• Byttow David M
• Desikan Pavan K
• Diwanji Pavani
• Ho Ronald
• Kamdar Sagar
• Su Sara
• Gundotra Vivek P

Classifications

• G06Q10/40 Primary

  Business processes related to social networking or social networking services · CPC title

• G06F16/951

  Indexing; Web crawling techniques · CPC title

• G06F16/955 Primary

  using information identifiers, e.g. uniform resource locators [URL] · CPC title

• G06Q50/01 Primary

  Physics · mapped topic