Distributing mobile advertisements

Patent metadata

Field	Value
Publication number	US-9251520-B2
Application number	US-36001506-A
Country	US
Kind code	B2
Filing date	Feb 22, 2006
Priority date	Feb 22, 2006
Publication date	Feb 2, 2016
Grant date	Feb 2, 2016

Abstract

A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

First claim

What is claimed is:

1. A computer-implemented method of registering promotional materials with an Internet-based content provider, comprising:
generating, by one or more processing devices, one or more advertisements, the one or more advertisements being for distribution to one or more users, each user associated with one or more devices, wherein generating comprises:
identifying, by one or more processing devices, advertisement content for the one or more advertisements;
generating a creative for each of the one or more advertisements based on the identified advertisement content; and
designating, by the one or more processing devices, the one or more advertisements for use on a mobile platform or a non-mobile platform;

receiving, by the one or more processing devices, a request for content from a user of the one or more devices;
determining, by the one or more processing devices, device-specific parameters for a device associated with the request, wherein the device specific parameters are indicative of the device being configured to properly display the advertisement content and comprise a parameter that specifies a platform associated with the device and a parameter that identifies types of mark-up languages supported by the device;
reformatting, by the one or more processing devices, one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of the devices associated with the different platform;
determining, by the one or more processing devices, based on the device specific parameters, the request and the additional advertiser constraints, one or more of the one or more advertisements for presentation to the device; and
providing, by the one or more processing devices, the determined one or more advertisements for presentation to the device.

2. The method of claim 1 , further comprising linking an advertisement landing page that includes a click-to-call selection that causes a telephone number associated with a respective one of the one or more advertisements to be dialed.

3. The method of claim 1 , wherein the device-specific parameters further comprise another parameter selected from a group consisting of wireless carrier, device model, and device maker.

4. The method of claim 1 , further comprising:
receiving, by the one or more processing devices, a calling number or a landing page, the calling number or the landing page being associated with the advertisement content for the one or more advertisements.

5. The method of claim 1 , wherein identifying the advertisement content for one or more advertisements further comprises:
receiving a URL for a page not formatted for display on mobile devices; and
receiving a request to initiate a process to convert the page not formatted for display on mobile devices into a page formatted for display on mobile devices.

6. The method of claim 1 , further comprising receiving, by the one or more processing devices, a bid associated with the advertisement.

7. The method of claim 1 , further comprising receiving, by the one or more processing devices, a first bid that includes a first bid amount associated with display of the advertisement on a non-mobile device and a second bid that includes a second bid amount associated with display of the advertisement on a mobile device, the second bid amount being different from the first bid amount.

8. The method of claim 1 , further comprising:
identifying, by the one or more processing devices, one or more target languages for the advertisement; and
receiving, from the one or more processing devices, a character limit equal to a minimum character limit of the character limits associated with the target languages.

9. The method of claim 1 , wherein identifying the advertisement content for one or more advertisements further comprises:
receiving, by the one or more processing devices, a selection of one or more advertisements that include advertisement text not formatted for display on mobile devices;
receiving, from the one or more processing devices, truncated text of the advertisement formatted for display on mobile devices; and
receiving, by the one or more processing devices, re-formatted versions of the advertisements that include one or more modifications to the truncated text.

10. A computer-implemented method of registering promotional materials with an Internet-based content provider, comprising:
generating, by one or more processing devices, one or more advertisements, the one or more advertisements being for distribution to one or more users, wherein generating comprises:
identifying, by the one or more processing devices, advertisement content for the one or more advertisements;
generating, by the one or more processing devices, a creative for each of the one or more advertisements based on the identified advertisement content, using a data entry application having a table with locations for designating:
a mobile or non-mobile platform for an advertisement
an advertisement title,
an advertisement description,
information for displaying a link to a landing page that includes a click-to-call telephone number that is a target of the advertisement content, the link, when selected, causes a device that is displaying the link to access the landing page and dial the click-to-call telephone number, and
one or more device-specific parameters for each advertisement, the one or more device specific parameters being associated with one or more devices that are is to receive the advertisement content wherein the one or more device specific parameters are indicative of the one or more devices being configured to properly display the advertisement content and comprise a parameter that specifies a platform associated with the one or more devices and a parameter that identifies types of mark-up languages supported by the one or more devices;

receiving, by the one or more processing devices, a request for content from a user of one or more devices;
determining, by the one or more processing devices, device-specific parameters for a device associated with the request; and
reformatting, by the one or more processing devices, one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of the devices associated with the different platform.

11. The method of claim 10 , wherein the device-specific parameter includes an identification of a device model.

12. An Internet-based content delivery system, comprising:
memory storing an advertisement database comprising one or more advertisements;
an interface, connected to a network, to receive one or more requests for web-related content from a requester device;
one or more processing devices configured to:
receive, using an advertisement filter module in communication with the interface, information relating to a request that indicates one or more device specific parameters of a requester device, the device specific parameters identifying a telecommunications carrier associated with the requester device and being indicative of the requester device being configured to

Assignees

• Shen Si
• Tokusei Kentaro
• Yan Weipeng Paul
• Nguyen Giao
• Miller Steve
• Google Inc

Inventors

• Shen Si
• Tokusei Kentaro
• Yan Weipeng Paul
• Nguyen Giao
• Miller Steve

Classifications

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0267

  Wireless devices · CPC title

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06Q30/0256

  User search · CPC title

• G06Q30/0276 Primary

  Advertisement creation · CPC title