Method and apparatus for content channels
US-9215484-B2 · Dec 15, 2015 · US
Interrelated multiple screen advertising
US9118945B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-9118945-B2 |
| Application number | US-201114234601-A |
| Country | US |
| Kind code | B2 |
| Filing date | Jul 29, 2011 |
| Priority date | Jul 29, 2011 |
| Publication date | Aug 25, 2015 |
| Grant date | Aug 25, 2015 |
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Abstract
Official abstract text for this publication.
In multiple screen environments, an advertising server and a media server can interact with the multiple screens to ensure that advertisements are acknowledged by a viewer. In one example, a main or first screen is obscured to some extent until a viewer acknowledges the advertisement on one or more secondary devices. The extent of obscuring the main screen can be varied as well as the frequency of displaying the advertisement. This allows the user's viewing behavior to be modified based on the method of advertisement placement.
First claim
Opening claim text (preview).
The invention claimed is: 1. A system that places advertisements, comprising: a media server that provides viewing content and interacts with a plurality of viewing devices, the plurality of viewing devices comprising at least a first screen and a second screen; and an advertising server that interacts with the media server and with the first screen and the second screen to place advertisements on the first screen and second screen, the advertisements maintained on the first scr…
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Classifications
Electricity · mapped topic
- H04N21/254Primary
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
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Frequently asked questions
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- What does patent US9118945B2 cover?
- In multiple screen environments, an advertising server and a media server can interact with the multiple screens to ensure that advertisements are acknowledged by a viewer. In one example, a main or first screen is obscured to some extent until a viewer acknowledges the advertisement on one or more secondary devices. The extent of obscuring the main screen can be varied as well as the frequency…
- Who is the assignee on this patent?
- Rudman Kenneth Alan, Campana David Anthony, Thomson Licensing
- What technology area does this patent fall under?
- Primary CPC classification H04N21/254. Mapped technology areas include Electricity.
- When was this patent published?
- Publication date Tue Aug 25 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).