Implementing computer interaction response tests

Patent metadata

Field	Value
Publication number	US-9105034-B2
Application number	US-201113070065-A
Country	US
Kind code	B2
Filing date	Mar 23, 2011
Priority date	Mar 23, 2011
Publication date	Aug 11, 2015
Grant date	Aug 11, 2015

Abstract

Embodiments of the present invention provide an approach for enhancing computer interaction challenge-response tests (e.g., Completely Automatic Public Turing Test to Tell Computers and Humans Apart, or CAPTCHA). Furthermore, embodiments of the present invention provide an approach for introducing advertising in such challenge-response tests, such that users are presented with opportunities to learn about or reinforce brands. In a typical embodiment, when a user attempts to access content (e.g., web content), the user will be presented with a CAPTCHA test. The CAPTCHA test typically includes an advertisement (e.g., logo, label, etc.) and an associated question for the user to answer. Along these lines, the advertisement is generally selected based on the user's demographics (e.g., interests, gender, age, etc.). If the user successfully responds to the question and/or responds within a certain amount of time, a reward can be determined (e.g., access to the content, preferred placement in a queue for computing resources, etc.). In one embodiment, a cumulative points total can be maintained for the user based on cumulative responses to CAPTCHA tests. In this embodiment, the CAPTCHA tests presented to the user can have increasing levels of difficulty with corresponding rewards.

First claim

What is claimed is:

1. A computer-implemented method for implementing CAPTCHA tests, comprising:
receiving, using at least one computing device, a request to access content from a user;
providing, using the at least one computing device, a CAPTCHA test to the user in response to the request, the CAPTCHA test comprising an advertisement and a question related to the advertisement, wherein the providing comprises:
determining a demographic to which the user belongs, wherein the d…

Assignees

• Hamilton Ii Rick A
• Marzorati Mauro
• O'Connell Brian M
• Pickover Clifford A
• Walker Keith R
• IBM

Inventors

• Hamilton Ii Rick A
• Marzorati Mauro
• O'Connell Brian M
• Pickover Clifford A
• Walker Keith R

Classifications

• G06Q30/0217 Primary

  Physics · mapped topic

• G06Q30/0241

  Physics · mapped topic

• G06Q30/02 Primary

  Physics · mapped topic

• G06Q30/0245

  Physics · mapped topic

• G06Q30/0255

  Physics · mapped topic