Method and system for multi-channel campaign management
US-2024394752-A1 · Nov 28, 2024 · US
Click prediction using bin counting
US9104960B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-9104960-B2 |
| Application number | US-201113163857-A |
| Country | US |
| Kind code | B2 |
| Filing date | Jun 20, 2011 |
| Priority date | Jun 20, 2011 |
| Publication date | Aug 11, 2015 |
| Grant date | Aug 11, 2015 |
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Abstract
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Methods, systems, and computer-storage media having computer-usable instructions embodied thereon for calculating event probabilities are provided. The event may be a click probability. Event probabilities are calculated using a system optimized for runtime model accuracy with an operable learning algorithm. Bin counting techniques are used to calculate event probabilities based on a count of event occurrences and non-event occurrences. Linear parameters, such and counts of clicks and non-clicks, may also be used in the system to allow for runtime adjustments.
First claim
Opening claim text (preview).
What is claimed is: 1. One or more computer storage media devices storing computer-useable instructions that, when used by one or more computing devices cause the one or more computing devices to perform a method for calculating event probabilities using linear trainable parameters that capture relationships and concepts that are regularly updatable for a quick incorporation of new data, the method comprising: identifying a request to calculate an event probability, wherein the ev…
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Classifications
- G06Q30/0242Primary
Physics · mapped topic
- G06N7/01Primary
Physics · mapped topic
- G06N7/005Primary
Physics · mapped topic
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Frequently asked questions
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- What does patent US9104960B2 cover?
- Methods, systems, and computer-storage media having computer-usable instructions embodied thereon for calculating event probabilities are provided. The event may be a click probability. Event probabilities are calculated using a system optimized for runtime model accuracy with an operable learning algorithm. Bin counting techniques are used to calculate event probabilities based on a count of e…
- Who is the assignee on this patent?
- Bottou Leon, Chellapilla Kumar, Simard Patrice Y, and 2 more
- What technology area does this patent fall under?
- Primary CPC classification G06Q30/0242. Mapped technology areas include Physics.
- When was this patent published?
- Publication date Tue Aug 11 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).