Method and apparatus for marketing greeting cards
US-8943719-B1 · Feb 3, 2015 · US
Greeting card display systems and methods with hierarchical locators defining groups and subgroups of cards
US9104699B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-9104699-B2 |
| Application number | US-41487503-A |
| Country | US |
| Kind code | B2 |
| Filing date | Apr 16, 2003 |
| Priority date | Aug 29, 2000 |
| Publication date | Aug 11, 2015 |
| Grant date | Aug 11, 2015 |
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Abstract
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A greeting card display system and method presents cards in grouped arrangements by category and sub-category. Locator headers span multiple columns of a tiered matrix of card stations to define the area of a group of cards. Related groups of cards are relatively positioned in the display to facilitate customer location of cards of a particular category or subcategory. A header or megalocator, which defines a broad category or theme of cards such as “Birthday”, extends over all of the columns of card stations of the display. Separate locators, beneath the header, extend over some of the columns of card stations below the header, and define a subcategory of cards such as “Birthday for Her”. All of the cards under the subcategory locators are within the defined subcategory, until another locator is reached, defining another subcategory such as “Birthday for Mom”. Because all of the cards of the subcategory defined by the locator are in stations directly below the locator, occasion-specific cards can be easily located on the display. The greeting card display system can also be implemented in an on-line retail environment.
First claim
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What is claimed is: 1. A greeting card display device configured to display a plurality of greeting cards arranged according to categories and subcategories of events or occasions or greetings or intended recipients, the greeting card display device comprising: a display structure having a plurality of rows and columns of greeting card-supporting stations; a header which extends horizontally across a width of the display over the columns of stations, the header identifying a mai…
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Frequently asked questions
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- What does patent US9104699B2 cover?
- A greeting card display system and method presents cards in grouped arrangements by category and sub-category. Locator headers span multiple columns of a tiered matrix of card stations to define the area of a group of cards. Related groups of cards are relatively positioned in the display to facilitate customer location of cards of a particular category or subcategory. A header or megalocator, …
- Who is the assignee on this patent?
- Kaprosy Christine M, American Greetings Corp
- What technology area does this patent fall under?
- Primary CPC classification G06F16/50. Mapped technology areas include Physics.
- When was this patent published?
- Publication date Tue Aug 11 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 1 related publication on this page (citations in our corpus or others sharing the same primary CPC).