Filtering and tailoring multimedia content based on observed user behavior

Patent metadata

Field	Value
Publication number	US-9100722-B2
Application number	US-201414456280-A
Country	US
Kind code	B2
Filing date	Aug 11, 2014
Priority date	Jan 16, 2008
Publication date	Aug 4, 2015
Grant date	Aug 4, 2015

Abstract

A user is given the ability to control the display of content items such as advertisements, by for example skipping over content items that are not of interest. Metadata tags associated with non-skipped viewings of content are stored and tracked. Subsequently, candidate content items are scored according to their metadata tags, giving higher scores to candidate content items associated with higher occurrences of non-skipped viewings. The higher-scoring candidate content items can then be favored over other candidate content items. Thus, based on the choices the user makes with respect to skipping or not skipping particular content items, inferences are made as to the user's level of interest in various subjects, and subsequent content items are delivered in a personalized manner to the user.

First claim

What is claimed is:

1. A method of selecting content items for presentation to a user, comprising:
obtaining a list of candidate content items;
obtaining metadata tags associated with the candidate content items;
selecting at least one of the candidate content items for presentation to a user, based on previously stored user exposure scores for one or more metadata tags associated with the candidate content item, wherein the metadata tags refer to non-skipped portions of conte…

Assignees

• Apple Inc

Inventors

• Andrade Jose Olav

Classifications

• G06F16/78

  Physics · mapped topic

• G06F16/735

  Physics · mapped topic

• H04N21/4532

  Electricity · mapped topic

• H04N21/44008

  Electricity · mapped topic

• H04N21/435

  Electricity · mapped topic