Methods and apparatus to measure exposure to logos in vehicle races

US9100720B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-9100720-B2
Application numberUS-201313829313-A
CountryUS
Kind codeB2
Filing dateMar 14, 2013
Priority dateMar 14, 2013
Publication dateAug 4, 2015
Grant dateAug 4, 2015

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Abstract

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Methods and apparatus to measure logo exposure in vehicle races are disclosed. An example apparatus includes a vehicle database containing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time, the first vehicle to display a first logo; a camera database containing time-camera view data identifying a set of views of a camera at corresponding points in time; and credit logic to determine whether to credit the first logo with an exposure to the camera based on the first time-location data and the time-camera view data.

First claim

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What is claimed is: 1. An apparatus comprising: a vehicle database including first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time, the first vehicle to display a first logo, the vehicle database further including second time-location data identifying a second set of physical locations of a second vehicle at the corresponding points in time; a camera database including time-camera view data identifying a set of…

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What does patent US9100720B2 cover?
Methods and apparatus to measure logo exposure in vehicle races are disclosed. An example apparatus includes a vehicle database containing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time, the first vehicle to display a first logo; a camera database containing time-camera view data identifying a set of views of a camera at…
Who is the assignee on this patent?
Soundararajan Padmanabhan, Topchy Alexander Pavlovich, Nielsen Co Us Llc
What technology area does this patent fall under?
Primary CPC classification H04N23/69. Mapped technology areas include Electricity.
When was this patent published?
Publication date Tue Aug 04 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).