Device identifier similarity models derived from online event signals

US9065727B1 · US · B1

Patent metadata
FieldValue
Publication numberUS-9065727-B1
Application numberUS-201213601775-A
CountryUS
Kind codeB1
Filing dateAug 31, 2012
Priority dateAug 31, 2012
Publication dateJun 23, 2015
Grant dateJun 23, 2015

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Abstract

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A computerized method and system operable to build a device identifier similarity model with online event signals and determine similar network device identifiers. A processing circuit receives a first set of network device identifiers. The processing circuit represents each network device identifier of the first set by feature data associated with each network device identifier's network activity, where the feature data is associated with the content clicked-on or converted-on. The processing circuit applies abstractions on the feature data to form concepts. The processing circuit derives at least one hierarchy of feature data based on the keywords and concepts of the feature data. The processing circuit expands the feature data based on the derived at least one hierarchy of feature data and generates the device identifier similarity model based on the expanded feature data. The processing circuit is also capable of determining long-term and short-term history events.

First claim

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What is claimed is: 1. A computerized method of building a device identifier similarity model with online event signals, the method comprising: receiving at a processing circuit a first set of network device identifiers; identifying, by the processing circuit, an online event associated with network activity of each network device identifier of the first set; identifying, using the processing circuit, for each network device identifier of the first set, one or more long-term b…

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What does patent US9065727B1 cover?
A computerized method and system operable to build a device identifier similarity model with online event signals and determine similar network device identifiers. A processing circuit receives a first set of network device identifiers. The processing circuit represents each network device identifier of the first set by feature data associated with each network device identifier's network activ…
Who is the assignee on this patent?
Liu Jia, Bai Yijian, Patil Manojav, and 4 more
What technology area does this patent fall under?
Primary CPC classification H04L67/535. Mapped technology areas include Electricity.
When was this patent published?
Publication date Tue Jun 23 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B1). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).