PatentsDB

Predicting visibility of content items

US9064264B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-9064264-B2
Application numberUS-201213546978-A
CountryUS
Kind codeB2
Filing dateJul 11, 2012
Priority dateJul 11, 2012
Publication dateJun 23, 2015
Grant dateJun 23, 2015

How to read this patent

A practical reading order for non-experts. Skip the full description unless you need deep technical detail.

  1. Title

    What the patent document calls the invention.

  2. Abstract

    A short plain-language summary of the technical disclosure.

  3. Assignees and inventors

    Who owns or filed the patent and who is credited as inventor.

  4. Key dates

    Filing, priority, publication, and grant dates set the timeline.

  5. First independent claim

    The legal scope of protection — read this for what is actually claimed.

  6. CPC / IPC classifications

    Technology tags used to group this patent with similar filings.

  7. Citations and related patents

    Prior art links and similar publications in this corpus.

Abstract

Official abstract text for this publication.

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information associated with the slot's location on the page, determining a likelihood of the slot being visible when the web page is initially presented, the likelihood in the form of a predictive model, and saving the fingerprint and predictive model in a data structure. The method further comprises receiving a request for content from a web page, creating fingerprints associated with the web page, and comparing the fingerprints to fingerprints in the data structure. When a matching fingerprint is located, prediction data is used that is associated with a matching fingerprint for the web page.

First claim

Opening claim text (preview).

What is claimed is: 1. A method comprising: identifying a plurality of web pages, each web page including one or more slots for presenting content served by a serving system in response to presentation of the web page to a user; for each slot on each of the plurality of web pages: creating a fingerprint based at least in part on a URL associated with the web page and structural information at least indicating where the slot is located on the page; determining a predictive mod…

Assignees

Inventors

Classifications

Patent family

Related publications grouped by family.

View patent family 49914794

External sources

Next steps

Free tools are coming soon. Tell us what you want to track and we'll notify you.

Get alerts for this patentView on Google Patents

Request deeper analysis

Frequently asked questions

Answers are generated from the same data shown on this page.

What does patent US9064264B2 cover?
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information assoc…
Who is the assignee on this patent?
Reitsma Paul Schelte Albert, Murray Iv Thomas J, Zhang Peng, and 1 more
What technology area does this patent fall under?
Primary CPC classification G06Q30/0254. Mapped technology areas include Physics.
When was this patent published?
Publication date Tue Jun 23 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).