System and method for advertisement placement

US9064263B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-9064263-B2
Application numberUS-201213546353-A
CountryUS
Kind codeB2
Filing dateJul 11, 2012
Priority dateJul 13, 2011
Publication dateJun 23, 2015
Grant dateJun 23, 2015

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  2. Abstract

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  5. First independent claim

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Abstract

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Advertisement placement includes: obtaining one or more advertisement query keywords; determining, using one or more computer processors, in a multi-level advertisement information store, a selection of advertisement information for placement; and presenting the selection of advertisement information to be placed at a client. The multi-level advertisement information store comprises advertisement information organized into a plurality of first-level categories, and each first-level category is associated with a respective plurality of subordinate levels of categories.

First claim

Opening claim text (preview).

What is claimed is: 1. A method for advertisement placement, comprising: obtaining one or more advertisement query keywords; determining, using one or more computer processors, in a multi-level advertisement information store, a selection of advertisement information for placement; and presenting the selection of advertisement information to be placed at a client; wherein: the multi-level advertisement information store comprises advertisement information organized into a plu…

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What does patent US9064263B2 cover?
Advertisement placement includes: obtaining one or more advertisement query keywords; determining, using one or more computer processors, in a multi-level advertisement information store, a selection of advertisement information for placement; and presenting the selection of advertisement information to be placed at a client. The multi-level advertisement information store comprises advertiseme…
Who is the assignee on this patent?
Liu Xinzhe, Alibaba Group Holding Ltd
What technology area does this patent fall under?
Primary CPC classification G06Q30/02. Mapped technology areas include Physics.
When was this patent published?
Publication date Tue Jun 23 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).