Virtual billboard display on a mobile device

Patent metadata

Field	Value
Publication number	US-9064019-B2
Application number	US-95182307-A
Country	US
Kind code	B2
Filing date	Dec 6, 2007
Priority date	Dec 6, 2007
Publication date	Jun 23, 2015
Grant date	Jun 23, 2015

Abstract

A method, system, and apparatus are directed to providing advertising information to a mobile device over a network. A request is received from the mobile device. The request may comprise a query, geo-location information, and/or a user preference. If the request comprises the query, a search result is generated based on a search for the received query and/or the received geo-location information. At least one virtual billboard is determined, wherein the at least one virtual billboard is in proximity with a first geo-location identified by the received geo-location information and/or a second geo-location associated with the search result. The virtual billboard may also be based on a type of the virtual billboard, a time, a user preference (criterion), and/or a keyword included in the query. The virtual billboard is provided to the mobile device. An advertising usage is recorded for the provided virtual billboard.

First claim

What is claimed as new and desired to be protected by Letters Patent of the United States is:

1. A method comprising:
receiving, at a computing device, a request from a mobile device over a network;
determining, via the computing device, whether the request includes one or more of a search query and geo-location information;
when it is determined that the request includes the search query and excludes the geo-location information:
generating a search result based on the searc…

Assignees

• Maghoul Farzin
• Yahoo Inc

Inventors

• Maghoul Farzin

Classifications

• G06Q30/0212

  Physics · mapped topic

• G06F17/3087 Primary

  Physics · mapped topic

• G06Q30/02

  Physics · mapped topic

• H04W4/02

  Electricity · mapped topic

• G06Q30/0256

  Physics · mapped topic