Affecting display of content based on negative reactions

Patent metadata

Field	Value
Publication number	US-9053493-B2
Application number	US-201213584315-A
Country	US
Kind code	B2
Filing date	Aug 13, 2012
Priority date	Aug 13, 2012
Publication date	Jun 9, 2015
Grant date	Jun 9, 2015

Abstract

Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users.

First claim

What is claimed is:

1. A method performed by one or more processing devices, comprising:
receiving, by a processing device, a request for advertising content to supplement a response to an input initiated by a first user;
outputting, by the processing device, first advertising content in response to the request, the first advertising content comprising a graphical user interface control feature that is displayable along with the first advertising content, the graphical user interface control feature enabling the first user to register a negative reaction to the first advertising content;
obtaining, by the processing device, information relating to the first advertising content based on the negative reaction;
identifying, by the processing device, second advertising content having one or more characteristics in common with the first advertising content;
identifying, by the processing device, one or more second users having one or more characteristics in common with the first user based on a search of a user profile of the first user or a search of a social graph of the first user;
determining, based on the information relating to the first advertising content, whether to provide the second advertising content to the one or more second users; and
providing, by the processing device and based on the determining, the second advertising content to the one or more second users.

2. The method of claim 1 , further comprising:
using the information relating to the first advertising content in determining whether to provide the first content or the second advertising content to the first user in the future.

3. The method of claim 1 , wherein the information is used to prevent providing the first advertising content or the second advertising content in the future.

4. The method of claim 1 , wherein the information is used to limit providing the first advertising content or the second advertising content in the future.

5. The method of claim 1 , wherein the graphical user interface control feature comprises an interactive control feature to close the first advertising content or to be redirected away from the first advertising content.

6. The method of claim 1 , wherein the graphical user interface control feature comprises an interactive control feature to provide feedback about the first advertising content.

7. The method of claim 1 , wherein the one or more characteristics of the second content are indicative of whether: (1) the first advertising content is part of a same distribution campaign as the second advertising content, (2) the first advertising content and the second advertising content are owned or distributed by a same entity, or (3) the first advertising content and the second advertising content direct users to a domain controlled by a same entity.

8. The method of claim 1 , wherein the one or more characteristics of the second advertising content are indicative of whether: (1) the first advertising content and the second advertising content have a topic in common, or (2) the first advertising content and the second advertising content direct users to a same domain or to domains having similar topics.

9. The method of claim 1 , wherein the one or more characteristics of the second advertising content are indicative of a relationship of a brand associated with the first advertising content to a brand associated with the second advertising content.

10. The method of claim 1 , wherein identifying one or more second users having one or more characteristics in common with the first user comprises:
identifying elements of a profile for the first user that match elements of one or more profiles for the one or more second users, the elements relating to demographics associated with the first user and the one or more second users.

11. The method of claim 1 , wherein it is determined not to provide the second advertising content to the one or more second users based on the information.

12. The method of claim 1 , wherein it is determined to provide the second advertising content a less favorable position in an auction for providing advertising content to the one or more second users.

13. The method of claim 1 , wherein it is determined to increase a price of the second advertising content relative to other advertising content to be provided to the one or more second users.

14. The method of claim 1 , wherein the information relating to the first advertising content is used in determining whether to provide the second advertising content to the one or more second users in a context, the context being related to at least one of an aspect of the response to the input and a time at which the first advertising content is to be provided.

15. The method of claim 1 , wherein the information is obtained based also on negative reactions to the first advertising content by other users, the information indicating whether the first content elicits a negative reaction in general, elicits a negative reaction in a particular topical or temporal context, or elicits a negative reaction by users having one or more characteristics in common.

16. One or more non-transitory computer readable media storing instructions that are executable by one or more processing devices to perform operations comprising:
receiving a request for advertising content to supplement a response to an input initiated by a first user;
outputting first advertising content in response to the request, the first advertising content comprising a graphical user interface control feature that is displayable along with the first advertising content, the graphical user interface control feature enabling the first user to register a negative reaction to the first advertising content;
obtaining information relating to the first advertising content based on the negative reaction;
identifying second advertising content having one or more characteristics in common with the first advertising content;
identifying one or more second users having one or more characteristics in common with the first user based on a search of a user profile of the first user or a search of a social graph of the first user;
determining, based on the information relating to the first advertising content, whether to provide the second advertising content to the one or more second users; and
providing, by the processing device and based on the determining, the second advertising content to the one or more second users.

17. A system comprising:
memory storing instructions that are executable; and
one or more processing devices to execute the instructions to implement a content management system to perform operations comprising:
receiving a request for advertising content to supplement a response to the input initiated by a first user;
outputting first advertising content in response to the request, the first advertising content comprising a graphical user interface control feature that is displayable along with the first advertising content, the graphical user interface control feature enabling the first user to register a negative reaction to the first advertising content;
obtaining information relating to the first advertising content based on the negative reaction;
identifying second advertising content having one or more characteristics in common with the first advertising content;
identifying one or more second users having one or more characteristics in common with the first user based on a search of a user profile of the first user or a search of a social graph of the first user;
determining, based on the information relating to the first adve

Assignees

• Rabii Bahman
• Llach Omer Gimenez
• Pearcy Brandon M
• Lucash Nathan P
• Google Inc

Inventors

• Rabii Bahman
• Llach Omer Gimenez
• Pearcy Brandon M
• Lucash Nathan P

Classifications

• G06Q30/0275

  Auctions · CPC title

• G06Q30/0269 Primary

  based on user profile or attribute · CPC title

• G06Q30/0245

  Surveys · CPC title

• G06Q30/0242

  Determining effectiveness of advertisements · CPC title

• G06Q30/0241 Primary

  Advertisements · CPC title