Dynamic control system for managing redirection of requests for content

US9037484B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-9037484-B2
Application numberUS-201414286601-A
CountryUS
Kind codeB2
Filing dateMay 23, 2014
Priority dateSep 25, 2007
Publication dateMay 19, 2015
Grant dateMay 19, 2015

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Abstract

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Requests for content are received, for example, an HTTP request for a web page is received. Each request has a landing context, which may include information about the user sending the request, the request itself, the referrer, or another subject. This information can be found in the requests or external to the requests. The information of the landing context is compared to appropriate triggering criteria. For requests that satisfy the appropriate triggering criteria, a destination is provided based on one or more weighted treatments. The request is directed to the provided destination. The results of the requests are subsequently analyzed and used to adjust the treatments in an automated fashion.

First claim

Opening claim text (preview).

What is claimed is: 1. A computer-implemented method for managing requests for content, comprising: receiving a request, at a first computing device configured to intercept requests, for a web page; determining user landing context associated with the request, the user landing context including one or more variables used to select one of a plurality of web pages; choosing, by one or more processors, a set of web pages from the plurality of web pages based at least in part on t…

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What does patent US9037484B2 cover?
Requests for content are received, for example, an HTTP request for a web page is received. Each request has a landing context, which may include information about the user sending the request, the request itself, the referrer, or another subject. This information can be found in the requests or external to the requests. The information of the landing context is compared to appropriate triggeri…
Who is the assignee on this patent?
Amazon Tech Inc
What technology area does this patent fall under?
Primary CPC classification G06F17/3053. Mapped technology areas include Physics.
When was this patent published?
Publication date Tue May 19 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).