Method and system for optimizing the viewing of advertising

US9037482B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-9037482-B2
Application numberUS-37630706-A
CountryUS
Kind codeB2
Filing dateMar 16, 2006
Priority dateMar 16, 2006
Publication dateMay 19, 2015
Grant dateMay 19, 2015

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  1. Title

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  2. Abstract

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  5. First independent claim

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Abstract

Official abstract text for this publication.

Disclosed are methods and systems for controlling the frequency that a user views an advertisement. In particular, the systems monitor the number of times an advertisement is played to a user. Once the advertisement has been played a predetermined number of times, the advertisement is replaced by another advertisement.

First claim

Opening claim text (preview).

What is claimed is: 1. A method of modifying an optimum number of times to play a first advertisement, the method comprising: by operation of a client device, receiving the optimum number of times for playing the first advertisement to a viewer, the optimum number being received in a data stream that provides regular programming that comprises the first advertisement, the optimum number being modifiable based on one or more actions of the viewer watching the regular programming, t…

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What does patent US9037482B2 cover?
Disclosed are methods and systems for controlling the frequency that a user views an advertisement. In particular, the systems monitor the number of times an advertisement is played to a user. Once the advertisement has been played a predetermined number of times, the advertisement is replaced by another advertisement.
Who is the assignee on this patent?
Huntington Matthew, Opentv Inc
What technology area does this patent fall under?
Primary CPC classification H04N21/44204. Mapped technology areas include Electricity.
When was this patent published?
Publication date Tue May 19 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).