Systems and methods for automatic formatting of images for media assets based on prevalance
US-2016381420-A1 · Dec 29, 2016 · US
Interactive television program guide system for determining user values for demographic categories
US9015750B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-9015750-B2 |
| Application number | US-90546710-A |
| Country | US |
| Kind code | B2 |
| Filing date | Oct 15, 2010 |
| Priority date | May 15, 1998 |
| Publication date | Apr 21, 2015 |
| Grant date | Apr 21, 2015 |
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Abstract
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An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.
First claim
Opening claim text (preview).
What is claimed is: 1. A method for targeting advertisements to a user of an interactive system, the method comprising: receiving a user input associated with a video program; determining a type of function of a plurality of different types of functions of the interactive system that the user input requested for the video program, wherein each of the plurality of different types of functions is configured to perform a different type of function of the interactive system with res…
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Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
- H04N21/4662Primary
Electricity · mapped topic
- H04N21/25883Primary
Electricity · mapped topic
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Frequently asked questions
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- What does patent US9015750B2 cover?
- An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes …
- Who is the assignee on this patent?
- Knee Robert A, Reynolds Steven J, Ellis Michael D, and 2 more
- What technology area does this patent fall under?
- Primary CPC classification H04N21/4662. Mapped technology areas include Electricity.
- When was this patent published?
- Publication date Tue Apr 21 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).