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System and method for modifying advertisement responsive to EPG information
US9015749B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-9015749-B2 |
| Application number | US-201414252743-A |
| Country | US |
| Kind code | B2 |
| Filing date | Apr 14, 2014 |
| Priority date | Jul 21, 1997 |
| Publication date | Apr 21, 2015 |
| Grant date | Apr 21, 2015 |
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Abstract
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A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
First claim
Opening claim text (preview).
What is claimed is: 1. A method for transmitting advertisements, the method comprising: storing a user profile of a user comprising a history of user interactions, wherein the history of user interactions includes information indicating that the user performed a first type of interaction associated with a first media asset and a second type of interaction associated with a second media asset, wherein the second type of interaction associated with the second media asset is an inter…
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Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
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- What does patent US9015749B2 cover?
- A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program des…
- Who is the assignee on this patent?
- Gemstar Dev Corp, Rovi Guides Inc
- What technology area does this patent fall under?
- Primary CPC classification H04N21/488. Mapped technology areas include Electricity.
- When was this patent published?
- Publication date Tue Apr 21 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).