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US9015747B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-9015747-B2
Application numberUS-201113191398-A
CountryUS
Kind codeB2
Filing dateJul 26, 2011
Priority dateDec 2, 1999
Publication dateApr 21, 2015
Grant dateApr 21, 2015

How to read this patent

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  1. Title

    What the patent document calls the invention.

  2. Abstract

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  3. Assignees and inventors

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  4. Key dates

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  5. First independent claim

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  6. CPC / IPC classifications

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  7. Citations and related patents

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Abstract

Official abstract text for this publication.

A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

First claim

Opening claim text (preview).

What is claimed is: 1. An apparatus for the display of primary and ancillary content, comprising: an interface for receiving primary content, the primary content including trigger data regarding resolution quality, prohibitions as to certain ancillary content corresponding to the primary content and multiple trigger data points, each trigger data point indicating a point for the identification, retrieval, and insertion of ancillary advertisement content with respect to the primary…

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Frequently asked questions

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What does patent US9015747B2 cover?
A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and cont…
Who is the assignee on this patent?
Russell Riley R, Van Datta Glen, Zalewski Gary, and 1 more
What technology area does this patent fall under?
Primary CPC classification G06Q30/02. Mapped technology areas include Physics.
When was this patent published?
Publication date Tue Apr 21 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).