Method of tracing knowledge level of user consuming content and recommending content based on knowledge level of user, and computing device executing the same
US-2024323464-A1 · Sep 26, 2024 · US
Linked advertisements
US9015737B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-9015737-B2 |
| Application number | US-201313865673-A |
| Country | US |
| Kind code | B2 |
| Filing date | Apr 18, 2013 |
| Priority date | Apr 18, 2013 |
| Publication date | Apr 21, 2015 |
| Grant date | Apr 21, 2015 |
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- Title
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Abstract
Official abstract text for this publication.
Embodiments of the present invention generate linked advertisements. Linked advertisements may include a preliminary advertisement and one or more subsequent advertisements. In one embodiment, the viewer is only shown the subsequent advertisement upon detecting a positive reaction to the preliminary advertisement. The subsequent advertisement is associated with presentation triggers that specify a context in which the subsequent advertisement should be presented. The context may be defined by a time of day, location, user activity, and/or other parameters. For example, the presentation trigger may specify a context in which the user is able to purchase an advertised good or service. For example, the context could be the user driving (activity context) near a coffee shop (location context) in the morning (time context). The reaction to the preliminary advertisement may be explicit or implicit.
First claim
Opening claim text (preview).
The invention claimed is: 1. One or more computer-storage device having computer-executable instructions embodied thereon that when executed by a computing device perform a method of providing linked advertisements, the method comprising: receiving image data that depicts an audience for an ongoing media presentation; identifying an audience member by analyzing the image data; generating audience data by analyzing the image data; determining from the audience data that the a…
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Classifications
- H04N21/44218Primary
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
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Frequently asked questions
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- What does patent US9015737B2 cover?
- Embodiments of the present invention generate linked advertisements. Linked advertisements may include a preliminary advertisement and one or more subsequent advertisements. In one embodiment, the viewer is only shown the subsequent advertisement upon detecting a positive reaction to the preliminary advertisement. The subsequent advertisement is associated with presentation triggers that specif…
- Who is the assignee on this patent?
- Microsoft Corp, Microsoft Technology Licensing Llc
- What technology area does this patent fall under?
- Primary CPC classification H04N21/44218. Mapped technology areas include Electricity.
- When was this patent published?
- Publication date Tue Apr 21 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).