Apparatus and methods for generating an instruction set for a user
US-2024419673-A1 · Dec 19, 2024 · US
Method and apparatus for permitting user interruption of an advertisement and the substitution of alternate advertisement version
US8997150B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-8997150-B2 |
| Application number | US-201113246624-A |
| Country | US |
| Kind code | B2 |
| Filing date | Sep 27, 2011 |
| Priority date | Mar 10, 2008 |
| Publication date | Mar 31, 2015 |
| Grant date | Mar 31, 2015 |
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Abstract
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A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.
First claim
Opening claim text (preview).
What is claimed is: 1. A method comprising: receiving a first command from the user device to stream a media program to the user device in a media program provider; providing a designated user-selectable control that is configured to cause a swap of advertisements during an ad opportunity slot, wherein the user-selectable control is not a fast forward or rewind control; during the ad opportunity slot of a time duration during the media program, causing streaming of a first adv…
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Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
- G06Q30/02Primary
Physics · mapped topic
Electricity · mapped topic
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Frequently asked questions
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- What does patent US8997150B2 cover?
- A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different …
- Who is the assignee on this patent?
- Kilar Jason A, Ivy Jessica Page, Mak Wing Chit, and 7 more
- What technology area does this patent fall under?
- Primary CPC classification G06Q30/02. Mapped technology areas include Physics.
- When was this patent published?
- Publication date Tue Mar 31 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).