Method for the distribution of audio-visual information and a system for the distribution of audio-visual information
US-9197914-B2 · Nov 24, 2015 · US
Advertisement insertion decisions for set top box management of advertisements
US8997142B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-8997142-B2 |
| Application number | US-40974409-A |
| Country | US |
| Kind code | B2 |
| Filing date | Mar 24, 2009 |
| Priority date | Mar 24, 2009 |
| Publication date | Mar 31, 2015 |
| Grant date | Mar 31, 2015 |
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- Title
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Abstract
Official abstract text for this publication.
Methods are disclosed for inserting local ad assets into a video transport stream at the set top box level. The media advertising platform of the present system works in conjunction with existing platforms, such as an advertising decision service and a media platform. The present system further includes a client resident on end user set top boxes. In general, the present system operates by pre-caching advertisements to a set top box or boxes within a household or elsewhere. Each set top box is also assigned to particular groups, based on characteristics of the user of that set top box. Group membership information is also sent to the set top box and stored. The present system sends the set top box a decision matrix based on group memberships to allow the set top box to select and insert an ad asset targeted to the specific set top box.
First claim
Opening claim text (preview).
We claim: 1. A method of inserting local ad assets within an ad avail in a video stream at a client device, the method comprising the steps of: (a) receiving a plurality of ad assets at the client device; (b) receiving at the client device a list of groups to which the client device is assigned; (c) receiving at the client device a decision matrix including an ordered list of decisions, each decision setting forth identification of a group and representing an ad asset, the ad…
Assignees
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Classifications
- H04N7/16Primary
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
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Frequently asked questions
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- What does patent US8997142B2 cover?
- Methods are disclosed for inserting local ad assets into a video transport stream at the set top box level. The media advertising platform of the present system works in conjunction with existing platforms, such as an advertising decision service and a media platform. The present system further includes a client resident on end user set top boxes. In general, the present system operates by pre-…
- Who is the assignee on this patent?
- Agarwal Gaurav, De Heer David, Bakar Majd, and 4 more
- What technology area does this patent fall under?
- Primary CPC classification H04N7/16. Mapped technology areas include Electricity.
- When was this patent published?
- Publication date Tue Mar 31 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).