Choosing Allocations and Prices in Position Auctions
US-2015371285-A1 · Dec 24, 2015 · US
Booking and management of inventory atoms in content delivery systems
US8990103B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-8990103-B2 |
| Application number | US-84872110-A |
| Country | US |
| Kind code | B2 |
| Filing date | Aug 2, 2010 |
| Priority date | Aug 2, 2010 |
| Publication date | Mar 24, 2015 |
| Grant date | Mar 24, 2015 |
How to read this patent
A practical reading order for non-experts. Skip the full description unless you need deep technical detail.
- Title
What the patent document calls the invention.
- Abstract
A short plain-language summary of the technical disclosure.
- Assignees and inventors
Who owns or filed the patent and who is credited as inventor.
- Key dates
Filing, priority, publication, and grant dates set the timeline.
- First independent claim
The legal scope of protection — read this for what is actually claimed.
- CPC / IPC classifications
Technology tags used to group this patent with similar filings.
- Citations and related patents
Prior art links and similar publications in this corpus.
Abstract
Official abstract text for this publication.
Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an estimated availability of the atoms and any performance criteria specified by the advertiser. Once the proposed campaign is accepted and booked, the proposed campaign can be managed along with other active campaigns. These active campaigns can be managed based on a relative priority of the campaigns and an estimated availability for the atoms in the inventory space.
First claim
Opening claim text (preview).
The invention claimed is: 1. A computer-implemented method, comprising: identifying active electronic campaigns associated with a content delivery system, each of the active electronic campaigns specifying a performance criteria, campaign metadata, and an inventory slot comprising atoms from an inventory space being managed by the content delivery system; computing, via a processor, a priority ranking associated with the active campaigns; and allocating the atoms to the active…
Assignees
Inventors
Classifications
Physics · mapped topic
Physics · mapped topic
- G06Q30/0243Primary
Physics · mapped topic
Physics · mapped topic
Patent family
Related publications grouped by family.
External sources
Next steps
Free tools are coming soon. Tell us what you want to track and we'll notify you.
Frequently asked questions
Answers are generated from the same data shown on this page.
- What does patent US8990103B2 cover?
- Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an es…
- Who is the assignee on this patent?
- Priyadarshan Eswar, Grigorovici Dan Marius, Abdala Omar, and 2 more
- What technology area does this patent fall under?
- Primary CPC classification G06Q30/0243. Mapped technology areas include Physics.
- When was this patent published?
- Publication date Tue Mar 24 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).