Method and system for using coherence of biological responses as a measure of performance of a media

US8973022B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-8973022-B2
Application numberUS-201213553515-A
CountryUS
Kind codeB2
Filing dateJul 19, 2012
Priority dateMar 7, 2007
Publication dateMar 3, 2015
Grant dateMar 3, 2015

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Abstract

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Various embodiments of the present disclosure create a novel system for rating an event in a media based on the strength of the emotions viewers feel towards the event. The viewer's responses to the media can be measured and calculated via physiological sensors. The metric for rating the strength of the media is created based on the mathematical coherence of change (up or down) of all pertinent physiological responses across multiple viewers. Such rating offers an objective ability to compare the strengths of events of the media, as there is a strong correlation between high coherence of physiological responses (all viewers feel the same thing at the same time) and strong ratings of emotionality, engagement, likeability, success in the marketplace/on screen.

First claim

Opening claim text (preview).

What is claimed is: 1. A system comprising: a data analyzer to determine a first plurality of responses a first viewer has to a first event and a second event of media based on first physiological response data obtained from the first viewer while exposed to the first and second events, the data analyzer to determine a second plurality of responses a second viewer has to the first event and the second event of the media based on second physiological response data obtained from the…

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What does patent US8973022B2 cover?
Various embodiments of the present disclosure create a novel system for rating an event in a media based on the strength of the emotions viewers feel towards the event. The viewer's responses to the media can be measured and calculated via physiological sensors. The metric for rating the strength of the media is created based on the mathematical coherence of change (up or down) of all pertinent…
Who is the assignee on this patent?
Lee Hans C, Hong Timmie T, Williams William H, and 2 more
What technology area does this patent fall under?
Primary CPC classification H04N21/44218. Mapped technology areas include Electricity.
When was this patent published?
Publication date Tue Mar 03 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).