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Methods and apparatus for providing personalized media in video
US8955010B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-8955010-B2 |
| Application number | US-201313914571-A |
| Country | US |
| Kind code | B2 |
| Filing date | Jun 10, 2013 |
| Priority date | Jan 21, 2009 |
| Publication date | Feb 10, 2015 |
| Grant date | Feb 10, 2015 |
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- Title
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Abstract
Official abstract text for this publication.
A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personalizes commercial content using the profile and preference information. The system includes personalized media by introducing, embedding, overlaying, etc., media on video during commercial breaks. Personalized media may be provided during normal viewing or may be provided when a skip forward or fast forward request is received. The system may also evaluate personalization mechanisms using neuro-response measurements.
First claim
Opening claim text (preview).
What is claimed is: 1. A method, comprising: blending a first subset of pixels of media with a first frame of a video; and blending a second subset of pixels of the media with a second frame of the video such that the media is discernible when the video is played at a fast forward rate faster than a normal playback rate, the second subset of the pixels of the media being different than the first subset of the pixels. 2. A method as defined in claim 1 , whe…
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Classifications
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
Electricity · mapped topic
- H04L65/60Primary
Electricity · mapped topic
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Frequently asked questions
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- What does patent US8955010B2 cover?
- A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personal…
- Who is the assignee on this patent?
- Nielsen Co Us Llc
- What technology area does this patent fall under?
- Primary CPC classification H04L65/60. Mapped technology areas include Electricity.
- When was this patent published?
- Publication date Tue Feb 10 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).